Create Black Friday Sale Prices in WooCommerce (Pricing Rules)
Learn how to create powerful Black Friday sale prices in WooCommerce using the Discount Rules and Dynamic Pricing for WooCommerce plugin. This complete guide covers storewide discounts, targeted product discounts, category discounts, and more for the biggest shopping event of the year. Boost sales, create urgency, and maximize revenue with automated Black Friday promotions.
📋 Table of Contents
- Understanding Black Friday Discount Types
- Option 1: Storewide Black Friday Discount
- Option 2: Targeted Black Friday Discount
- Quick Comparison Table
- Next Steps
🚀 Understanding Black Friday Discount Types
Black Friday is the biggest shopping event of the year, and running a successful sale requires the right pricing strategy. The Discount Rules and Dynamic Pricing for WooCommerce plugin allows you to create automated Black Friday promotions under the Pricing tab, eliminating the need to manually edit each product .
Why Use Automated Black Friday Pricing?
Running a Black Friday sale manually is frustratingly difficult . You would literally have to edit each individual product or variation, fill in the 'Sale price' field, and later delete it to return the product to full price . With the Discount Rules plugin, you can:
- Bulk-set sale prices for your entire store, or specific products and categories
- Schedule sales to automatically start and end at set times
- Create different types of sale pricing, ranging from simple percentage discounts to complex pricing rules
Adjustment Types Explained
| Adjustment Type | How It Works | Example |
|---|---|---|
| Percentage discount | Applies a percentage off the original product price | 30% off a $20 product = $14.00 |
| Price discount | Applies a fixed dollar amount off the original product price | $5 off a $20 product = $15.00 |
| Fixed price | Sets the product price to a specific fixed amount | Fixed price of $15 on a $20 product = $15.00 |
Now you're ready to create Black Friday pricing rules under the Woo Pricing & Discounts > Pricing tab.
Option 1: Storewide Black Friday Discount
Best for: Applying a massive discount across your entire store during Black Friday. Perfect for creating urgency and driving maximum sales during the biggest shopping event of the year.
Scenario: Give a 30% off storewide discount that applies automatically to all products. The discount is scheduled specifically for Black Friday (November 27th) and runs for the full 24-hour period.
Step 1: Access Pricing and Choose a Template
- In your WordPress admin, go to the Woo Pricing & Discounts menu
- Open the Pricing tab
- Click on the Add from Template button to quickly start a new rule
- In the "Choose your desired campaign" modal, search for templates
- Under Black Friday, find and select "Black Friday Event: 50% Off Everything"
- Click "Add Campaign"
Step 2: Configure the Discount Rule
- Name: "Black Friday Event: 30% Off Everything" (customizable)
- Status: Ensure Enable is checked
- Mode: Select "Simple" - This applies a straightforward discount to listed discounted products
- Simple: Just a simple discount that will apply to listed discounted products
- Bulk: Adjusts discounted products price based on quantities added to the cart - All units get the highest discount
- Tiered: Adjusts discounted products price based on quantities added to the cart - Subsequent units get increasing discount
- Apply Mode: Choose how this rule interacts with other pricing rules
- Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
Step 3: Configure the Discount Amount
- Adjustment Type: Select "Percentage discount" for proportional savings
- Adjustment: Enter the discount value. For a 30% discount, enter
30 - Usage Limit: Leave blank for unlimited uses
- Message: Set a compelling Black Friday message to display on product pages, e.g., "Buy Now to Grab our Biggest Black Friday Deal — Get up to 30% OFF for a limited time!"
- Message Background Color: (Optional) Customize the message box background color
- Message Color: (Optional) Customize the message text color
Step 4: Select Discounted Products
Under the Discounted products section, you define which items receive the Black Friday discount:
- Add an "All products" condition to apply the discount storewide for Black Friday
Alternative Targeting Options:
- Products in list - Target specific products
- Product variations in list - Target specific product variations
- Categories in list - Target specific categories
- Product attributes - Target specific attributes
- Product tags - Target specific tags
- Product brands - Target specific brands
You can also combine multiple conditions using the "+ OR New Group" button.
For detailed information on filtering products by categories, variations, attributes, stock status, or dynamic segments, check out our Product Selection Guide.
Step 5: Exclude Products (Optional)
The Excluded Products section allows you to exclude specific products from the Black Friday discount:
- Under the Excluded Products section, add a "Products in list" condition
- Search for and select the products you want to exclude from the discount
- Add multiple excluded products to the search field
Step 6: Schedule the Black Friday Discount
Unlike regular promotions, Black Friday discounts require precise scheduling. Under the "Date Time" section, configure the schedule:
- Select "Date Time Range" from the dropdown
- Set the start date to 2026-11-27 00:00 (midnight at the start of Black Friday)
- Set the end date to 2026-11-27 23:59 (end of Black Friday)
- This ensures the discount is active for the entire 24-hour period
Alternative Scheduling Options:
- Specific Date - Single date activation for Black Friday
- Date Range - Run a promotion over a multi-day period (e.g., Black Friday through Cyber Monday)
- Time - Daily time ranges (e.g., flash sale from 9 AM to 5 PM)
Use "+ And New Rule" to combine conditions or "+ OR New Group" for alternative schedules.
For a deep dive into timezone setup, recurring schedules, and multi-tier scheduling logic, read our comprehensive Scheduling & Date-Time Guide.
Step 7: Save and Test
Click Save and test by viewing product pages and the cart.
Result Example
Product Page - Black Friday Discount
The product page displays:
- Original price with strikethrough: $20.00
- Discounted price: $14.00
- "30% OFF" badge
- Compelling Black Friday message: "Buy Now to Grab our Biggest Black Friday Deal — Get up to 30% OFF for a limited time!"
- Live countdown timer: "Limited-time offer! Sale ends in 00 04 19 48 Days Hours Minutes Seconds"
- Your Price: $14.00
- Save $6.00
- To display percentage badges, see our Display Percentage Badge Guide.
- To display sale badges, check our Add Sale Badges Guide.
- To display countdown timer, check our Add Countdown Timer Guide.
Cart Example
Cart items on Black Friday:
- Sweater: $20.00 → $14.00 (Save $6.00)
- Shirt: $20.00 → $14.00 (Save $6.00)
Subtotal: $28.00 (Original: $40.00) You Saved: $12.00
Option 2: Targeted Black Friday Discount
Best for: Running targeted Black Friday promotions on specific products, categories, or variations. Perfect for clearing inventory, promoting bestsellers, or creating tiered holiday deals.
Scenario: Give a 30% off discount on selected categories (Shirts) during Black Friday. The discount applies only to the selected items, not the entire cart.
Step 1: Access Pricing and Choose a Template
- In your WordPress admin, go to the Woo Pricing & Discounts menu
- Open the Pricing tab
- Click on the Add from Template button
- Under Black Friday, find and select "Black Friday: 50% Off Top Products" or "Black Friday: 50% Off Key Collections"
- Click "Add Campaign"
Step 2: Configure the Discount Rule
- Name: "Black Friday Product Special" (customizable)
- Status: Ensure Enable is checked
- Mode: Select "Simple"
- Apply Mode: Choose how this rule interacts with other pricing rules
- Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
- Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
- Apply if other rules are not applicable: Acts as a fallback
Step 3: Configure the Discount Amount
- Adjustment Type: Select "Percentage discount" for proportional savings
- Adjustment: Enter the discount value. For a 30% discount, enter
30 - Usage Limit: Leave blank for unlimited uses
- Message: Set a compelling Black Friday message
Step 4: Select Discounted Products
Under the Discounted products section, add your targeted conditions:
Adding Specific Products
- Add a "Products in list" condition
- Search for and select your desired products
Adding Product Variations
- Add a "Product variations in list" condition
- Search for and select your desired product variations
Adding Categories
- Add a "Categories in list" condition
- Search for and select your desired categories
Adding Combination of Items
You can add combination of items including Products, Product Variations, Categories, Attributes, Tags, and Brands using multiple conditions via the "+ OR New Group" button.
Example: Select the Shirts category.
For detailed information on filtering products by categories, variations, attributes, stock status, or dynamic segments, check out our Product Selection Guide.
Step 5: Exclude Products (Optional)
Follow the same steps as Option 1 to exclude specific products.
Step 6: Schedule the Black Friday Discount
Follow the same scheduling steps described in Option 1.
For a deep dive into timezone setup, recurring schedules, and multi-tier scheduling logic, read our comprehensive Scheduling & Date-Time Guide.
Step 7: Save and Test
Click Save and test with different products in the cart.
Result Example
Cart items on Black Friday:
- Shirt - Cream: $25.00 → $17.50 (In Shirts category - gets discount)
- Shirt - Green: $25.00 → $17.50 (In Shirts category - gets discount)
- Jacket: $25.00 → $25.00 (Not in Shirts category - no discount)
Quick Comparison Table
| Feature | Storewide Black Friday | Targeted Black Friday |
|---|---|---|
| Template | "Black Friday Event: 50% Off Everything" | "Black Friday: 50% Off Top Products" or "Black Friday: 50% Off Key Collections" |
| Eligible Items | All products in the store | Selected products, categories, or variations |
| Best For | Maximum sales, storewide urgency | Targeted promotions, inventory clearance |
| Example Rate | 30% off entire store | 30% off selected categories only |
| Cart (Mixed items) | 30% × $40 = $12.00 | 30% × $25 = $7.50 (selected items only) |
| Discount Applied To | All products | Selected items only |
🎉 Success!
You've learned how to create two types of Black Friday discounts using the Discount Rules and Dynamic Pricing plugin for WooCommerce. Each discount type serves different promotional goals:
- Storewide Black Friday Discount - Best for creating massive urgency and driving maximum sales across your entire store
- Targeted Black Friday Discount - Best for promoting specific products, categories, or variations while controlling your discount exposure
Both discount types can be precisely scheduled for Black Friday, automatically activating and deactivating without manual intervention . The discount applies directly to product prices, and customers will see the discounted price, a live countdown timer, and compelling promotional messages on product pages and in the cart.
Experience all discount rules and pricing strategies in action on our Live Demo Website.
Upgrade to Discount Rules and Dynamic Pricing for WooCommerce PRO to unlock advanced conditions, user role pricing, recurring schedules, tiered variations, and priority support.
📚 Next Steps
Now that you've mastered Black Friday discounts, explore more holiday marketing strategies:
- Add Countdown Timer — Add a sense of urgency to your Black Friday campaigns with a live countdown clock.
- Add Sale Badges — Attract shoppers with eye-catching Black Friday sale labels on product images.
- Black Friday Cart Discounts — Apply automatic holiday discounts at checkout or cart level.
- Create BOGO Deals — Launch high-converting Buy 1 Get 1 promotions during seasonal sales.
- Create Storewide Sale Prices — Set standard storewide sales across the entire product catalog.
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