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Create Targeted Sale Prices for Products, Variations & Categories in WooCommerce

Learn how to create powerful targeted sale prices in WooCommerce using the Discount Rules and Dynamic Pricing for WooCommerce plugin. This complete guide covers percentage discounts, price discounts, and fixed price discounts for specific products, product variations, categories, attributes, tags, and brands. Boost sales, highlight new arrivals, and clear inventory with targeted promotions.

📋 Table of Contents​

🚀 Understanding Targeted Discount Types​

Before creating your targeted sale prices, it's essential to understand the three discount types available in the Simple Pricing Rules of the Discount Rules and Dynamic Pricing for WooCommerce plugin:

Adjustment Types Explained​

Adjustment TypeHow It WorksExample
Percentage discountApplies a percentage off the original product price20% off a $25 product = $20.00
Price discountApplies a fixed dollar amount off the original product price$5 off a $25 product = $20.00
Fixed priceSets the product price to a specific fixed amountFixed price of $15 on a $25 product = $15.00

Important Notes:

  • Percentage discount is best for proportional savings that scale with product prices
  • Price discount is best for consistent savings that don't scale with price
  • Fixed price is best for setting a maximum price point regardless of original price

Now you're ready to create targeted sale rules under the Woo Pricing & Discounts > Pricing tab.

Option 1: Percentage Discount on Selected Items​

Best for: Applying a percentage discount to specific products, variations, categories, attributes, tags, or brands. Perfect for highlighting new arrivals, clearing specific inventory, or running targeted promotions.

Scenario: Give a 20% off discount on selected products (Jacket), selected variations (Sweater - Color: Beige, Size: Large), and selected categories (Shirts & Accessories). The discount applies automatically to product prices for eligible items.

Step 1: Access Pricing and Choose a Template​

  1. In your WordPress admin, go to the Woo Pricing & Discounts menu
  2. Open the Pricing tab
  3. Click on the Add from Template button to quickly start a new rule

Add from Template button - Pricing tab

  1. In the "Choose your desired campaign" modal, search for templates
  2. Under Simple Adjustment, find and select "Targeted Sale: 20% Off Select Items"
  3. Click "Add Campaign"

Targeted Sale: 20% Off Select Items template

Step 2: Configure the Discount Rule​

Targeted discount configuration

  1. Name: "Targeted Sale" (customizable)
  2. Status: Ensure Enable is checked
  3. Mode: Select "Simple" - This applies a straightforward discount to listed discounted products
    • Simple: Just a simple discount that will apply to listed discounted products
    • Bulk: Adjusts discounted products price based on quantities added to the cart - All units get the highest discount
    • Tiered: Adjusts discounted products price based on quantities added to the cart - Subsequent units get increasing discount
    • Products group: Adjusts specified products group price
    • Purchase X Receive Y: Apply discount to specified number of discounted items when customer adds specified number of listed purchased items to the cart
  4. Apply Mode: Choose how this rule interacts with other discounts
    • Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
    • Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
    • Apply if other rules are not applicable: Acts as a fallback

Step 3: Configure the Discount Amount​

Targeted discount amount configuration

  1. Adjustment Type: Select "Percentage discount" for proportional savings
  2. Adjustment: Enter the discount value. For a 20% discount, enter 20
  3. Usage Limit: Leave blank for unlimited uses
  4. Message: (Optional) Set a message to display on product pages, e.g., "Hurry Up, Sale Ends Soon! 🎉"
  5. Message Background Color: (Optional) Customize the message box background color
  6. Message Color: (Optional) Customize the message text color

Step 4: Select Discounted Products, Variations, Categories & More​

Under the Discounted products section, you define which items receive the discount. You can add multiple conditions and combine them using the "+ OR New Group" button:

Adding Products​

  1. Add a "Products in list" condition
  2. Search for and select your desired products
  3. You can add multiple products into the search field

Select products for discount

Adding Product Variations​

  1. Add a "Product variations in list" condition
  2. Search for and select your desired product variations
  3. You can add multiple variations into the search field

Select variations for discount

Adding Categories​

  1. Add a "Categories in list" condition
  2. Search for and select your desired categories
  3. You can add multiple categories into the search field

Select categories for discount

Adding Combination of Items​

You can add combination of items including Products, Product Variations, Categories, Attributes, Tags, and Brands using multiple conditions via the "+ OR New Group" button.

Combination of discounted items

Example: In our tutorial, we'll select:

  • Products in list: Jacket (woo-fashion-jacket), Socks (woo-fashion-socks)
  • Product variations in list: Sweater (woo-fashion-sweater) Color: Beige, Size: Large; Sweater (woo-fashion-sweater) Color: Green, Size: Large
  • Categories in list: Clothing/Shirts, Clothing/Accessories
tip

For detailed information on filtering products by categories, variations, attributes, stock status, or dynamic segments, check out our Product Selection Guide.

Step 5: Exclude Products (Optional)​

The Excluded Products section allows you to exclude specific products from the targeted discount:

  1. Under the Excluded Products section, add a "Products in list"
  2. Search for and select the products you want to exclude from the discount
  3. Add multiple excluded products to the search field

Step 6: Schedule the Discount (Optional)​

By default, the campaign is unscheduled and runs immediately:

Unscheduled discount

For scheduled promotions, under the "Date Time" section to configure:

  • Date Range - Run a promotion over a period (e.g., 2026-07-20 to 2026-07-31 for a summer sale)
  • Date Time Range - Precise start and end date/time for flash sales
  • Specific Date - Single date activation (e.g., 2026-11-27 for Black Friday)
  • Days - Recurring weekly promotions (e.g., Saturday & Sunday)
  • Time - Daily time ranges (e.g., "happy hour" between 14:00-16:00)

Schedule for a date period

Use "+ And New Rule" to combine conditions or "+ OR New Group" for alternative schedules.

tip

For a deep dive into timezone setup, recurring schedules, and multi-tier scheduling logic, read our comprehensive Scheduling & Date-Time Guide.

Step 7: Save and Test​

Click Save and test by viewing product pages and the cart.

Save the rule

Result Examples​

Product Page - Selected Product (Jacket)​

The product page displays:

  • Original price with strikethrough: $25.00
  • Discounted price: $20.00
  • "20% OFF" badge
  • Savings message: "Hurry up, Sale Ends Soon!"
  • Your Price: $20.00
  • Save $5.00

Selected product discount on product page

tip

Product Page - Selected Variation (Sweater)​

The product page displays:

  • Original price range with strikethrough: $20.00—$45.00
  • Discounted price range: $16.00—$45.00
  • "20% OFF" badge
  • Your Price: $16.00 (for selected variation)
  • Savings message: "Hurry up, Sale Ends Soon!"

Selected variation discount on product page

Product Page - Selected Category (Shirt - Green)​

The product page displays:

  • Original price with strikethrough: $25.00
  • Discounted price: $20.00
  • "20% OFF" badge
  • Your Price: $20.00
  • Save $5.00

Selected category discount on product page

Cart Example​

Cart items with discounts:

  • Jacket: $25.00 → $20.00 (Save $5.00) - Selected Product
  • Sweater: $20.00 → $16.00 (Save $4.00) - Selected Variation
  • Shirt - Green: $25.00 → $20.00 (Save $5.00) - Selected Category

Subtotal: $56.00 (Original: $70.00) You Saved: $14.00

Targeted discounts applied in cart

Option 2: Price Discount on Selected Items​

Best for: Applying a fixed dollar amount discount to specific products, variations, categories, attributes, tags, or brands. Perfect for consistent savings regardless of product price.

Scenario: Give a $5 off discount on selected products (Jacket), selected variations (Sweater - Color: Beige, Size: Large), and selected categories (Shirts & Accessories). The discount applies automatically to product prices for eligible items.

Step 1: Access Pricing and Choose a Template​

  1. In your WordPress admin, go to the Woo Pricing & Discounts menu
  2. Open the Pricing tab
  3. Click on the Add from Template button
  4. Under Simple Adjustment, find and select "Targeted Sale: $20 Off Select Items"
  5. Click "Add Campaign"

Targeted Sale: $20 Off Select Items template

Step 2: Configure the Discount Rule​

  1. Name: "Targeted Sale" (customizable)
  2. Status: Ensure Enable is checked
  3. Mode: Select "Simple"
  4. Apply Mode: Choose how this rule interacts with other discounts
    • Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
    • Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
    • Apply if other rules are not applicable: Acts as a fallback

Step 3: Configure the Discount Amount​

  1. Adjustment Type: Select "Price discount" for fixed dollar savings
  2. Adjustment: Enter the discount value. For a $5 discount, enter 5
  3. Usage Limit: Leave blank for unlimited uses
  4. Message: (Optional) Set a message to display on product pages

Selected product discount on product page

Step 4: Select Discounted Products, Variations, Categories & More​

Follow the same steps as Option 1 to select products, variations, categories, attributes, tags, or brands.

Step 5: Exclude Products (Optional)​

Follow the same steps as Option 1 to exclude specific products.

Step 6: Schedule the Discount (Optional)​

Follow the scheduling steps described in Option 1.

Step 7: Save and Test​

Click Save and test by viewing product pages and the cart.

Result Example​

Product page before discount:

  • Jacket: $25.00

Product page after discount:

  • Jacket: $20.00 (Original price: $25.00, strikethrough)
  • Save $5.00

Selected product discount on product page

tip

Cart items with price discounts:

  • Jacket: $25.00 → $20.00 (Save $5.00)
  • Sweater: $20.00 → $15.00 (Save $5.00)
  • Shirt - Green: $25.00 → $20.00 (Save $5.00)

Option 3: Fixed Price on Selected Items​

Best for: Setting specific products, variations, categories, attributes, tags, or brands to a fixed price point. Perfect for consistent pricing across different product prices.

Scenario: Set a fixed price of $15 on selected products (Jacket), selected variations (Sweater - Color: Beige, Size: Large), and selected categories (Shirts & Accessories). The discount applies automatically to product prices for eligible items.

Step 1: Access Pricing and Choose a Template​

  1. In your WordPress admin, go to the Woo Pricing & Discounts menu
  2. Open the Pricing tab
  3. Click on the Add from Template button
  4. Under Simple Adjustment, find and select "Targeted Sale: 20% Off Select Items"
  5. Click "Add Campaign"

Step 2: Configure the Discount Rule​

  1. Name: "Fixed Price Sale" (customizable)
  2. Status: Ensure Enable is checked
  3. Mode: Select "Simple"
  4. Apply Mode: Choose how this rule interacts with other discounts
    • Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
    • Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
    • Apply if other rules are not applicable: Acts as a fallback

Step 3: Configure the Discount Amount​

  1. Adjustment Type: Select "Fixed price" to set a specific price
  2. Adjustment: Enter the fixed price. For a $15 price, enter 15
  3. Usage Limit: Leave blank for unlimited uses
  4. Message: (Optional) Set a message to display on product pages

Selected product discount on product page

Step 4: Select Discounted Products, Variations, Categories & More​

Follow the same steps as Option 1 to select products, variations, categories, attributes, tags, or brands.

Step 5: Exclude Products (Optional)​

Follow the same steps as Option 1 to exclude specific products.

Step 6: Schedule the Discount (Optional)​

Follow the scheduling steps described in Option 1.

Step 7: Save and Test​

Click Save and test by viewing product pages and the cart.

Result Example​

Product page before discount:

  • Jacket: $25.00

Product page after fixed price:

  • Jacket: $15.00 (Original price: $25.00, strikethrough)
  • Save $10.00

Selected product discount on product page

tip

Cart items with fixed prices:

  • Jacket: $25.00 → $15.00 (Save $10.00)
  • Sweater: $20.00 → $15.00 (Save $5.00)
  • Shirt - Green: $25.00 → $15.00 (Save $10.00)

Quick Comparison Table​

FeaturePercentage DiscountPrice DiscountFixed Price
Adjustment TypePercentage discountPrice discountFixed price
Best ForProportional savingsConsistent savingsPrice capping
Example Rate20% off each product$5 off each product$15 fixed price
Product ($25)$25 - 20% = $20.00$25 - $5 = $20.00$15.00
Product ($50)$50 - 20% = $40.00$50 - $5 = $45.00$15.00
Product ($15)$15 - 20% = $12.00$15 - $5 = $10.00$15.00

🎉 Success!​

You've learned how to create three types of targeted sale prices using the Discount Rules and Dynamic Pricing plugin for WooCommerce. Each discount type serves different promotional goals:

  • Percentage Discount - Best for proportional savings that scale with product prices
  • Price Discount - Best for consistent savings regardless of product price
  • Fixed Price - Best for setting a maximum price point regardless of original price

You can target these discounts to specific products, product variations, categories, attributes, tags, and brands—or any combination thereof. The discount applies directly to product prices, and customers will see the discounted price and the strike-out original price on product pages and in the cart.

Try it Live & Explore PRO

Experience all discount rules and pricing strategies in action on our Live Demo Website.

Upgrade to Discount Rules and Dynamic Pricing for WooCommerce PRO to unlock advanced conditions, user role pricing, recurring schedules, tiered variations, and priority support.

📚 Next Steps​

Now that you've mastered targeted sale prices, explore other dynamic discount strategies:

🔍 SEO Keywords​

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