Create Storewide Sale Prices in WooCommerce (Pricing Rules)

Learn how to create powerful storewide sale prices in WooCommerce using the Discount Rules and Dynamic Pricing for WooCommerce plugin. This complete guide covers simple percentage discounts and fixed price discounts across your entire product catalog. Boost sales, clear inventory, and attract customers with automatic storewide promotions.

📋 Table of Contents

• Before You Begin: Understanding Storewide Discounts
• Option 1: Storewide Percentage Discount
• Option 2: Storewide Fixed Price Discount
• Quick Comparison Table
• Next Steps

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🚀 Before You Begin: Understanding Storewide Discounts

A WooCommerce storewide discount is exactly what it sounds like: a price reduction that applies across your entire product catalog rather than to selected items or specific categories . If you want to run seasonal clearance events, flash sales, or brand milestone promotions, a storewide discount is the most effective and democratic approach—every product in your catalog qualifies, and every customer can benefit .

The Discount Rules and Dynamic Pricing for WooCommerce plugin offers a powerful way to create storewide sale prices under the Pricing tab. Unlike native WooCommerce coupon codes that require customers to enter codes manually, this plugin applies automatic discounts directly to product prices .

Now you're ready to create storewide sale rules under the Woo Pricing & Discounts > Pricing tab. This powerful plugin (available in a free version) offers advanced product adjustment rules that help you create percentage discounts and fixed price discounts across your entire store .

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Option 1: Storewide Percentage Discount

Best for: Applying a percentage discount across your entire product catalog. Perfect for seasonal sales, clearance events, and site-wide promotions where you want proportional savings that scale with product prices .

Scenario: Give a 10% off storewide discount on all products. The discount applies automatically to product prices, showing both the original price (strikethrough) and the discounted price on product pages and in the cart.

Step 1: Access Pricing and Choose a Template

1. In your WordPress admin, go to the Woo Pricing & Discounts menu
2. Open the Pricing tab
3. Click on the Add from Template button to quickly start a new rule

4. In the "Choose your desired campaign" modal, search for templates
5. Under Simple Adjustment, find and select "Storewide 10% Off"
6. Click "Add Campaign"

Step 2: Configure the Discount Rule

1. Name: "Storewide 10% Off" (customizable)
2. Status: Ensure Enable is checked
3. Mode: Select "Simple" - This applies a straightforward discount to all listed discounted products
   • Simple: Just a simple discount that will apply to listed discounted products
   • Bulk: Adjusts discounted products price based on quantities added to the cart - All units get the highest discount
   • Tiered: Adjusts discounted products price based on quantities added to the cart - Subsequent units get increasing discount
   • Products group: Adjusts specified products group price
   • Purchase X Receive Y: Apply discount to specified number of discounted items when customer adds specified number of listed purchased items to the cart
4. Apply Mode: Choose how this rule interacts with other discounts
   • Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
   • Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
   • Apply if other rules are not applicable: Acts as a fallback

Step 3: Configure the Discount Amount

1. Message: An optional message to be shown on the product page
2. Adjustment Type: Select "Percentage discount" for proportional savings
   • Percentage discount: Applies a percentage off each product
   • Price discount: Applies a fixed dollar amount off each product
   • Fixed price: Set products price to the given value. e.g: 20 makes products price 20$
3. Adjustment: Enter the discount value. For a 10% discount, enter 10
4. Usage Limit: Leave blank for unlimited uses

Step 4: Set Discounted Products

Under the Discounted products section, you define which products receive the discount:

1. Select "All products" from the condition dropdown to apply the discount storewide
2. This ensures every product in your catalog receives the discount

tip

For detailed information on filtering products by categories, variations, attributes, stock status, or dynamic segments, check out our Product Selection Guide.

Step 5: Exclude Products (Optional)

The Excluded Products section allows you to exclude specific products from the storewide discount :

1. Under the Excluded Products section, select the "Products in list" condition
2. Search for and select the products you want to exclude from the discount
3. Add multiple excluded products to the search field

Step 6: Schedule the Discount (Optional)

By default, the campaign is unscheduled and runs immediately:

For scheduled promotions, under the "Date Time" section to configure:

• Date Range - Run a promotion over a period (e.g., 2026-07-20 to 2026-07-31 for a summer sale)
• Date Time Range - Precise start and end date/time for flash sales
• Specific Date - Single date activation (e.g., 2026-11-27 for Black Friday)
• Days - Recurring weekly promotions (e.g., Saturday & Sunday)
• Time - Daily time ranges (e.g., "happy hour" between 14:00-16:00)

Use "+ And New Rule" to combine conditions (e.g., weekends AND specific time) or "+ OR New Group" for alternative schedules.

tip

For a deep dive into timezone setup, recurring schedules, and multi-tier scheduling logic, read our comprehensive Scheduling & Date-Time Guide.

Step 7: Save and Test

Click Save and test by viewing product pages and the cart.

Result Example

Product page before discount:

• Shirt - Cream: $25.00

Product page after discount:

• Shirt - Cream: $22.50 (Original price: $25.00, strikethrough)

The product page displays:

• Original price with strikethrough: $25.00
• Discounted price: $22.50
• Optional promotional message: "Hurry up, Sale Ends Soon!"

tip

• To display percentage badges, see our Display Percentage Badge Guide.
• To display sale badges, check our Add Sale Badges Guide.
• To display countdown timer, check our Add Countdown Timer Guide.

Cart items with storewide discount:

• Shirt - Cream: $25.00 → $22.50 (Save $2.50)
• Shirt: $20.00 → $18.00 (Save $2.00)
• Shirt - Green: $25.00 → $22.50 (Save $2.50)

Subtotal: $63.00 (Original: $70.00) You Saved: $7.00

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Option 2: Storewide Fixed Price Discount

Best for: Applying a fixed dollar amount discount across your entire product catalog. Perfect for promotions where you want consistent savings on every product, regardless of price.

Scenario: Give a $10 off storewide discount on all products. The discount applies automatically to product prices, showing both the original price and the discounted price on product pages and in the cart.

Step 1: Access Pricing and Choose a Template

1. In your WordPress admin, go to the Woo Pricing & Discounts menu
2. Open the Pricing tab
3. Click on the Add from Template button
4. Under Simple Adjustment, find and select "Storewide $10 Flat Off"
5. Click "Add Campaign"

Step 2: Configure the Discount Rule

1. Name: "Storewide $10 Flat Off" (customizable)
2. Status: Ensure Enable is checked
3. Mode: Select "Simple"
4. Apply Mode: Choose how this rule interacts with other discounts
   • Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
   • Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
   • Apply if other rules are not applicable: Acts as a fallback

Step 3: Configure the Discount Amount

1. Message: An optional message to be shown on the product page
2. Adjustment Type: Select "Price discount" for consistent savings
3. Adjustment: Enter the discount value. For a $10 discount, enter 10
4. Usage Limit: Leave blank for unlimited uses

Step 4: Set Discounted Products

Under the Discounted products section:

1. Select "All products" from the condition dropdown
2. This ensures every product in your catalog receives the discount

tip

For detailed information on filtering products by categories, variations, attributes, stock status, or dynamic segments, check out our Product Selection Guide.

Step 5: Exclude Products (Optional)

The Excluded Products section allows you to exclude specific products from the storewide discount:

1. Under the Excluded Products section, select the "Products in list" condition
2. Search for and select the products you want to exclude

Step 6: Schedule the Discount (Optional)

By default, the campaign is unscheduled and runs immediately. For scheduled promotions, follow the scheduling steps described in Option 1.

Step 7: Save and Test

Click Save and test by viewing product pages and the cart.

Result Example

Product page before discount:

• Shirt - Cream: $25.00

Product page after discount:

• Shirt - Cream: $15.00 (Original price: $25.00, strikethrough)

The product page displays:

• Original price with strikethrough: $25.00
• Discounted price: $15.00
• Optional promotional message: "Hurry up, Sale Ends Soon!"

tip

• To display percentage badges, see our Display Percentage Badge Guide.
• To display sale badges, check our Add Sale Badges Guide.
• To display countdown timer, check our Add Countdown Timer Guide.

Cart items with storewide discount:

• Shirt - Cream: $25.00 → $15.00 (Save $10.00)
• Shirt: $20.00 → $10.00 (Save $10.00)
• Shirt - Green: $25.00 → $15.00 (Save $10.00)

Subtotal: $40.00 (Original: $70.00) You Saved: $30.00

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Quick Comparison Table

Feature	Storewide Percentage Discount	Storewide Fixed Price Discount
Template	"Storewide 10% Off"	"Storewide $10 Flat Off"
Adjustment Type	Percentage discount	Fixed price
Best For	Seasonal sales, clearance events	Consistent savings, budget promotions
Example Rate	10% off each product	$10 off each product
Product ($25)	$25 - 10% = $22.50	$25 - $10 = $15.00
Product ($50)	$50 - 10% = $45.00	$50 - $10 = $40.00
Product ($15)	$15 - 10% = $13.50	$15 - $10 = $5.00
Discount Applied	Product price	Product price

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🎉 Success!

You've learned how to create two types of storewide sale prices using the Discount Rules and Dynamic Pricing plugin for WooCommerce. Each discount type serves different promotional goals :

• Storewide Percentage Discount - Best for seasonal sales, clearance events, and site-wide promotions where you want proportional savings that scale with product prices
• Storewide Fixed Price Discount - Best for consistent savings on every product, regardless of price

Unlike native WooCommerce coupon codes that require customers to enter codes manually, these automatic storewide discounts apply directly to product prices . The discount is adjusted in the product price, and customers will see the discounted price and the strike-out original price on product pages and in the cart .

Try it Live & Explore PRO

Experience all discount rules and pricing strategies in action on our Live Demo Website.

Upgrade to Discount Rules and Dynamic Pricing for WooCommerce PRO to unlock advanced conditions, user role pricing, recurring schedules, tiered variations, and priority support.

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📚 Next Steps

Now that you've mastered storewide sale prices, explore other powerful ways to optimize your pricing:

• Add Sale Badges — Highlight discounted products with custom sale badges in your catalog.
• Add Countdown Timer — Create urgency for limited-time storewide promotions.
• Create Targeted Product Discounts — Limit sale prices to specific products, categories, or variations.
• Create Role-Based Pricing — Offer exclusive discounts to VIPs, wholesale buyers, or specific customer roles.
• Automatic Cart Discounts — Apply storewide discounts at the cart level instead of product level.

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