Create Black Friday Discounts in WooCommerce (Automatic Coupons)

Learn how to create powerful Black Friday discounts in WooCommerce using automatic coupons. This complete guide covers storewide Black Friday deals and targeted discounts on specific products, categories, or variations. Maximize your holiday sales with automated promotions.

📋 Table of Contents

• Before You Begin: Enable WooCommerce Coupons
• Option 1: Storewide Black Friday Discount
• Option 2: Black Friday Discount on Selected Items
• Quick Comparison Table
• Next Steps

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🚀 Before You Begin: Enable WooCommerce Coupons

The Discount Rules and Dynamic Pricing for WooCommerce plugin works with WooCommerce's built-in coupon system. Please ensure it is enabled first:

1. Go to your WordPress Admin Dashboard
2. Navigate to WooCommerce > Settings
3. Click on the General tab
4. Check the box for Enable coupons
5. Save your changes

Now you're ready to create automatic coupon rules under the Woo Pricing & Discounts > Discounts tab. This powerful plugin (available in a free version) offers advanced cart discount rules that help you create discounts for special days like Black Friday, Cyber Monday, and other seasonal promotions.

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Option 1: Storewide Black Friday Discount

Best for: Applying a massive discount across your entire store during Black Friday. Perfect for creating urgency and driving maximum sales during the biggest shopping event of the year.

Scenario: Give a 50% off storewide discount that applies automatically to the entire cart. The discount is scheduled specifically for Black Friday (November 27th) and runs for the full 24-hour period.

Step 1: Access Discounts and Choose a Template

1. In your WordPress admin, go to the Woo Pricing & Discounts menu
2. Open the Discounts tab
3. Click on the Add from Template button to quickly start a new rule

4. In the "Choose your desired campaign" modal, search for templates
5. Under Automatic Coupons, find and select "Black Friday Mega Deal (50% Off)"
6. Click "Add Campaign"

Step 2: Configure the Discount

1. Name: "Black Friday Mega Deal (50% Off)" (customizable)
2. Private Note: Add internal notes for your reference
3. Status: Ensure Enable is checked
4. Manual Coupon: Leave unchecked for automatic application (customers get the discount without entering a code)
5. Apply Mode: Choose how this rule interacts with other discounts
   • Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
   • Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
   • Apply if other rules are not applicable: Acts as a fallback
6. Discount Type: Select "Percentage discount" or "Price discount"
7. Discount Amount: Enter the discount amount e.g: 50
8. Usage Limit: Leave blank for unlimited uses

Step 3: Schedule the Coupon

Unlike regular promotions, Black Friday discounts require precise scheduling. Under the "Date Time" section, configure the schedule:

1. Select "Date Time Range" from the dropdown
2. Set the start date to 2026-11-27 00:00 (midnight at the start of Black Friday)
3. Set the end date to 2026-11-27 23:59 (end of Black Friday)
4. This ensures the discount is active for the entire 24-hour period

Additional scheduling options for holiday promotions:

• Date Range - Run a promotion over a multi-day period (e.g., Black Friday through Cyber Monday)
• Specific Date - Single date activation (e.g., November 27th only)
• Days - Recurring weekly promotions (e.g., every Friday)
• Time - Daily time ranges (e.g., flash sale from 9 AM to 5 PM)

Use "+ And New Rule" to combine conditions or "+ OR New Group" for alternative schedules.

tip

For a deep dive into timezone setup, recurring schedules, and multi-tier scheduling logic, read our comprehensive Scheduling & Date-Time Guide.

Step 4: Save and Test

Click Save and test with different products in the cart.

Result Example

Cart items on Black Friday:

• Shirt - Cream: $25.00 × 2
• Shirt - Green: $25.00 × 2
• Sweater: $20.00 × 1

Subtotal: $120.00

Discount Calculation: 50% × $120 = $60.00 discount

Result: The "Black Friday Mega Deal (50% Off)" coupon applies automatically to the entire cart, saving the customer $60.00 on Black Friday.

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Option 2: Black Friday Discount on Selected Items

Best for: Running targeted Black Friday promotions on specific products, categories, or variations. Perfect for clearing inventory, promoting bestsellers, or creating tiered holiday deals.

Scenario: Give a 50% off discount on selected products (Jacket and Shirt - Cream) and categories during Black Friday. The discount applies only to the selected items, not the entire cart.

Step 1: Access Discounts and Choose a Template

1. In your WordPress admin, go to the Woo Pricing & Discounts menu
2. Open the Discounts tab
3. Click on the Add from Template button
4. Under Automatic Coupons, find and select "Black Friday Product Special (50% Off)" or "Black Friday Category Blast (50% Off)" based on your requirement
5. Click "Add Campaign"

Step 2: Configure the Discount

1. Name: "Black Friday Product Special (50% Off)" (customizable)
2. Private Note: Add internal notes for your reference
3. Status: Ensure Enable is checked
4. Manual Coupon: Leave unchecked for automatic application
5. Apply Mode: Choose how this rule interacts with other discounts
   • Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
   • Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
   • Apply if other rules are not applicable: Acts as a fallback
6. Discount Type: Select the discount type that best fits your Black Friday promotion strategy:
   • Percentage discount per item - Applies a percentage off each eligible item. Best for percentage-based promotions where you want proportional savings that scale with product prices. Example: 50% off each selected product.
   • Price discount per item - Applies a fixed dollar amount off each eligible item. Best for fixed savings that multiply with quantity purchased. Example: $20 off each selected product.
   • Fixed price discount - Applies a maximum discount cap for selected items. Best for controlling your maximum discount exposure. Example: $200 max off selected items, where the actual discount is the lesser of the fixed amount or the subtotal of selected items.
7. Discount Amount: Enter the discount amount. e.g: 50
8. Usage Limit: Leave blank for unlimited uses

Step 3: Select Products, Categories, or Variations

Under the Items section, you define which products, categories, or variations receive the Black Friday discount:

For Products:

1. Select the "Products in list" condition
2. Search for and select your desired products
3. You can add multiple products into the search field

For Variations:

1. Select the "Product variations in list" condition
2. Search for and select your desired product variations
3. You can add multiple variations into the search field

For Categories:

1. Select the "Categories in list" condition
2. Search for and select your desired categories
3. You can add multiple categories into the search field

Combination of items: You can add combination of items like Products, Product Variations & Categories under items by using multiple conditions via the "+ OR New Group" button.

Example: In our tutorial, we'll select:

• Products in list: Jacket (woo-fashion-jacket), Shirt - Cream (woo-fashion-shirt-cream)

tip

For detailed information on filtering products by categories, variations, attributes, stock status, or dynamic segments, check out our Product Selection Guide.

Step 4: Exclude Products (Optional)

The Excluded Products section allows you to exclude specific products from the Black Friday discount:

1. Under the Excluded Products section, click on "Products in list"
2. Search for and select the products you want to exclude from the discount
3. Add multiple excluded products to the search field
4. Use "+ OR New Group" to create alternative exclusion conditions

Step 5: Schedule the Coupon

Just like the storewide option, schedule the discount for Black Friday:

1. Under the "Date Time" section, select "Date Time Range"
2. Set the start date to 2026-11-27 00:00
3. Set the end date to 2026-11-27 23:59

tip

For a deep dive into timezone setup, recurring schedules, and multi-tier scheduling logic, read our comprehensive Scheduling & Date-Time Guide.

Step 6: Save and Test

Click Save and test with different products in the cart.

Result Example

Cart items on Black Friday:

• Shirt - Cream: $25.00 × 2 (Selected product - gets discount)
• Jacket: $25.00 × 1 (Selected product - gets discount)
• Shirt - Green: $25.00 × 1 (Not selected - no discount)

Subtotal of selected items: $75.00

Discount Calculation: 50% × $75 = $37.50 discount

Result: The "Black Friday Product Special (50% Off)" coupon applies automatically to the selected products only, saving the customer $37.50 on Black Friday. The Shirt - Green (not selected) receives no discount.

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Quick Comparison Table

Feature	Storewide Black Friday	Targeted Black Friday
Template	"Black Friday Mega Deal (50% Off)"	"Black Friday Product Special (50% Off)" or "Black Friday Category Blast (50% Off)"
Discount Type	Percentage discount	Percentage discount per item
Eligible Items	All products in the cart	Selected products, categories, or variations
Best For	Maximum sales, storewide urgency	Targeted promotions, inventory clearance
Example Rate	50% off entire cart	50% off selected items only
Cart (3 items @ $120)	50% × $120 = $60.00	50% × $75 = $37.50 (selected items only)
Discount Applied To	Entire cart subtotal	Subtotal of selected items only

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🎉 Success!

You've learned how to create two types of Black Friday discounts using automatic coupons in WooCommerce. Each discount type serves different promotional goals:

• Storewide Black Friday Discount - Best for creating massive urgency and driving maximum sales across your entire store
• Targeted Black Friday Discount - Best for promoting specific products, categories, or variations while controlling your discount exposure

Both discount types apply automatically with no coupon code required and can be precisely scheduled for Black Friday, creating a frictionless shopping experience that can significantly boost your holiday sales.

Try it Live & Explore PRO

Experience all discount rules and pricing strategies in action on our Live Demo Website.

Upgrade to Discount Rules and Dynamic Pricing for WooCommerce PRO to unlock advanced conditions, user role pricing, recurring schedules, tiered variations, and priority support.

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📚 Next Steps

Now that you've mastered Black Friday cart discounts, explore more holiday sales tools:

• Black Friday Pricing Rules (Catalog Level) — Show Black Friday sale prices directly on product pages.
• Add Countdown Timer — Add a live countdown clock to create urgency for holiday promotions.
• Add Sale Badges — Put festive Black Friday sale badges on product images.
• Minimum Spend Discounts — Reward high spenders with tiered holiday discounts.
• Buy 1 Get 1 Free Deals — Launch doorbuster BOGO offers during seasonal sales.

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