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Create Buy X Get Y Free Deals in WooCommerce (Pricing Rules)

Learn how to create powerful Buy X Get Y free deals in WooCommerce using the Discount Rules and Dynamic Pricing for WooCommerce plugin. This complete guide covers cross-product promotions where buying one product gives customers a different product for free. Perfect for introducing new products, clearing inventory, and rewarding high-value purchases.

📋 Table of Contents​

🚀 Understanding Buy X Get Y Free Deals​

Buy X Get Y Free (BXGY) deals allow you to promote a specific product (Y) by giving it away for free when a customer buys a different product (X). This is a powerful cross-selling strategy that helps introduce new products, move slow-moving inventory, or reward high-value purchases.

Why Use Buy X Get Y Free?​

StrategyBest ForExample
Introducing new productsGet customers to try new itemsBuy a Jacket, get a new Shirt for free
Clearing inventoryMove slow-selling productsBuy a Hoodie, get a Cap for free
Rewarding high-value purchasesEncourage larger ordersBuy a Premium Bag, get a Wallet for free
Cross-sellingIncrease average order valueBuy a Camera, get a Tripod for free

How Buy X Get Y Works​

When you create a BXGY rule, the plugin automatically:

  1. Identifies when a customer adds the "Buy" product to their cart
  2. Adds the "Get" product to the cart as a free gift
  3. Applies 100% discount to the "Get" product
  4. Recalculates the total when quantities change

Key Feature: The plugin automatically adds the free product to the cart without requiring the customer to manually select it. This creates a frictionless shopping experience that encourages customers to complete their purchase.

Important Note on Auto-Add Behavior: The automatic addition of free products to the cart works only when you add a single product under the Discounted products section. If you add multiple products as discounted items (e.g., Shirt and Cap as "Get" products), the plugin will not automatically add them. Instead, the customer will need to manually add the free products to their cart. To enable automatic addition, ensure only one product is selected in the Discounted products section.

Now you're ready to create Buy X Get Y free rules under the Woo Pricing & Discounts > Pricing tab.

Step-by-Step: Create a Buy X Get Y Free Deal​

Best for: Promoting specific products by giving them away for free when customers buy a different product. Perfect for introducing new products, clearing inventory, and rewarding high-value purchases.

Scenario: Create a "Buy X Get Y Free" deal where:

  • Buy: A Jacket ($25.00)
  • Get: A Shirt ($20.00) for free

When a customer buys one Jacket, the plugin automatically adds one Shirt to the cart for free.

Step 1: Access Pricing and Choose a Template​

  1. In your WordPress admin, go to the Woo Pricing & Discounts menu
  2. Open the Pricing tab
  3. Click on the Add from Template button to quickly start a new rule

Add from Template button - Pricing tab

  1. In the "Choose your desired campaign" modal, search for templates
  2. Under BOGO, find and select "Free Gift: Buy X, Get Y for Free"
  3. Click "Add Campaign"

Buy X Get Y Free template selection

Step 2: Configure the Discount Rule​

Buy X Get Y Free discount configuration

  1. Name: "Free Gift: Buy X, Get Y for Free" (customizable)
  2. Status: Ensure Enable is checked
  3. Mode: Select "Buy x Get y - different product" for cross-product BOGO offers
  4. Apply Mode: Choose how this rule interacts with other pricing rules
    • Apply with other applicable rules (Non-Exclusive): Works alongside other discounts
    • Apply this rule and disregard other rules - Exclusive: Disregards all other applicable rules
    • Apply if other rules are not applicable: Acts as a fallback

Step 3: Configure Display Options​

Buy X Get Y Free display options

  1. Message Type: Select "Text Message"
  2. Message Background Color: (Optional) Customize the message box background color
  3. Message Color: (Optional) Customize the message text color
  4. Buy Message: Set a message displayed on the "Buy" product page, e.g., Buy Jacket Get a Shirt for Free
  5. Message: Set a message displayed on the "Get" product page, e.g., Buy a Jacket Get a Shirt for Free
  6. Repeat: Enable this option to apply the discount repeatedly when possible
    • Repeat means that this discount will be applied more than once when possible
    • For example, if a customer buys 2 Jackets with Repeat enabled, they get 2 Shirts for free
    • With Repeat disabled, they would only get 1 free Shirt regardless of quantity
  7. Usage Limit: Leave blank for unlimited uses

Step 4: Set the Purchase Rule​

Under the Purchase Rule section, you define the BXGY logic:

Buy X Get Y Free purchase rule configuration

  1. Purchase: Set the quantity the customer must buy (e.g., 1)
  2. Receive: Set the quantity the customer receives for free (e.g., 1)
  3. Discount Type: Choose the type of discount:
    • Percentage discount - For free items, set to 100 (100% off)
    • Price discount - For fixed dollar discounts
    • Fixed price - For setting a specific price for received items
  4. Discount: Set the discount value (e.g., 100 for 100% off)

Example: For "Buy Jacket, Get Shirt Free":

  • Purchase: 1
  • Receive: 1
  • Discount Type: Percentage discount
  • Discount: 100

Note: When you set the discount to 100%, the plugin automatically adds the free product to the cart provided only one product is selected in the Discounted products section. The customer doesn't need to select anything—the free item appears automatically at checkout.

Step 5: Select Purchased Items (Buy Products)​

Under the Purchased Items section, you define which products trigger the free gift:

  1. Add a "Products in list" condition
  2. Search for and select the "Buy" products
  3. You can add multiple products into the search field

Select purchased items for Buy X Get Y

Example: In our tutorial, we'll select Jacket (woo-fashion-jacket) as the "Buy" product.

Step 6: Select Discounted Products (Get Products)​

Under the Discounted products section, you define which products are given away for free:

  1. Add a "Products in list" condition
  2. Search for and select the "Get" products
  3. You can add multiple products into the search field

Select discounted items for Buy X Get Y

Example: In our tutorial, we'll select Shirt (woo-fashion-shirt) as the "Get" product.

⚠️ Important: Auto-add of free products only works when you select a single product in the Discounted products section. If you need to offer a choice of multiple free products (e.g., "Buy a Jacket and get either a Shirt OR a Cap for free"), customers must manually add their preferred free product to the cart. The discount will still apply correctly, but the product won't be auto-added.

tip

For detailed information on filtering products by categories, variations, attributes, stock status, or dynamic segments, check out our Product Selection Guide.

Step 7: Exclude Products (Optional)​

The Excluded Products section allows you to exclude specific products from the BXGY deal:

  1. Under the Excluded Products section, add a "Products in list" condition
  2. Search for and select the products you want to exclude from the deal
  3. Add multiple excluded products to the search field

Step 8: Schedule the Deal (Optional)​

By default, the campaign is unscheduled and runs immediately:

Unscheduled discount

For scheduled promotions, under the "Date Time" section to configure:

  • Date Range - Run a promotion over a period
  • Date Time Range - Precise start and end date/time for flash sales
  • Specific Date - Single date activation
  • Days - Recurring weekly promotions
  • Time - Daily time ranges

Schedule for a date period

Use "+ And New Rule" to combine conditions or "+ OR New Group" for alternative schedules.

tip

For a deep dive into timezone setup, recurring schedules, and multi-tier scheduling logic, read our comprehensive Scheduling & Date-Time Guide.

Step 9: Save and Test​

Click Save and test by adding the "Buy" product to the cart.

Result Example​

Product Page - "Buy" Product (Jacket)​

The "Buy" product page displays:

  • Original price: $25.00
  • "Buy Jacket Get a Shirt for Free" message
  • Promotional badge indicating the free gift

Buy X Get Y Free on "Buy" product page

Product Page - "Get" Product (Shirt)​

The "Get" product page displays:

  • "Buy Jacket Get a Shirt for Free" message

Buy X Get Y Free on "Get" product page

Cart Example - Buy 1 Jacket, Get 1 Shirt Free​

Cart when customer buys 1 Jacket:

  • Jacket: $25.00 (purchased item)
  • Shirt: $20.00 → $0.00 (free gift - automatically added!)

Subtotal: $25.00 (Original: $45.00) You Saved: $20.00

Buy X Get Y Free applied in cart

Cart Example - Buy 2 Jackets with Repeat Enabled​

Cart with 2 Jackets (Repeat enabled):

  • Jacket 1: $25.00 (purchased)
  • Jacket 2: $25.00 (purchased)
  • Shirt 1: $20.00 → $0.00 (free!)
  • Shirt 2: $20.00 → $0.00 (free!)

Subtotal: $50.00 (Original: $90.00) You Saved: $40.00

Buy X Get Y Free with repeat enabled in cart

Note: With Repeat enabled, the plugin automatically creates a pattern of "Buy 1 Jacket, Get 1 Shirt Free" repeatedly. The free Shirts are automatically added to the cart.

Quick Reference Table​

BXGY ScenarioBuy (X)Get (Y)Discount TypeDiscountExample
Buy Jacket Get Shirt FreeJacketShirtPercentage100Jacket $25 + Shirt Free
Buy Hoodie Get Cap 50% OffHoodieCapPercentage50Hoodie $50 + Cap $15
Buy 2 Shirts Get 1 Free2 Shirts1 ShirtPercentage1003 Shirts for price of 2
Buy 3 Get 1 Free3 Items1 ItemPercentage1004 Items for price of 3

🎉 Success!​

You've learned how to create Buy X Get Y free deals using the Discount Rules and Dynamic Pricing plugin for WooCommerce. This powerful feature allows you to:

  • Create cross-product promotions that drive sales of specific items
  • Introduce new products by giving them away as free gifts
  • Clear slow-moving inventory by bundling with popular products
  • Automatically add free products to the cart when only one product is selected

For 100% discount BXGY deals, the plugin automatically adds the free product to the cart when only one product is selected in the Discounted products section, creating a frictionless shopping experience that encourages customers to complete their purchase. When multiple products are offered as free gifts, customers can manually select their preferred free product.

Try it Live & Explore PRO

Experience all discount rules and pricing strategies in action on our Live Demo Website.

Upgrade to Discount Rules and Dynamic Pricing for WooCommerce PRO to unlock advanced conditions, user role pricing, recurring schedules, tiered variations, and priority support.

📚 Next Steps​

Now that you've mastered Buy X Get Y Free promotions, explore other gift and combo rules:

🔍 SEO Keywords​

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Secondary Keywords: buy x get y, free gift with purchase, product bundling WooCommerce, free product auto-add, percentage discount BXGY, WooCommerce BOGO, cross-selling WooCommerce, introduce new products, clear inventory, reward high-value purchases, WooCommerce free gift plugin, Discount Rules and Dynamic Pricing plugin