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Create Payment Method Discount in WooCommerce (2023 Tutorial)

WooCommerce Payment Method Discount

Payment method discounts in WooCommerce offer a compelling way to incentivize customers and improve their shopping experience. By providing discounts for preferred payment options, such as credit cards or digital wallets, you can encourage customers to complete their purchases while streamlining the payment process and reducing cart abandonment rates. WooCommerce’s flexibility allows you to create and customize these discounts effortlessly, whether you want to promote specific payment gateways, introduce new payment methods, or reward loyal shoppers. In this article, we will learn how to create a payment method discount in WooCommerce.

Implementing a payment method discount in WooCommerce is a seamless process. By utilizing its built-in features and extensions, you can set up rules and conditions to ensure the right customers receive the appropriate discounts, optimizing your marketing efforts and maximizing conversion rates. Beyond increasing sales, offering discounts demonstrates your commitment to customer satisfaction, fostering loyalty, and encouraging repeat purchases.

Why Create a Payment Method Discount

Implementing payment method discounts in your WooCommerce store offers several benefits for both merchants and customers. Here are some key advantages:

Benefits

  1. Increased Sales: Payment method discounts serve as a powerful incentive for customers to complete their purchases. By offering discounts on preferred payment options, you can encourage more customers to proceed with their transactions, resulting in increased sales and revenue for your business.
  2. Increased Conversion: By offering discounts on preferred payment options, you can improve the conversion rate of visitors to customers, as the discounts motivate them to move forward with their transactions.
  3. Reduced Cart Abandonment: One of the primary reasons for cart abandonment is unexpected or high transaction costs. By providing payment method discounts, you can alleviate this concern and reduce cart abandonment rates, ensuring a higher conversion rate and improved customer retention.
  4. Enhanced User Experience: Offering discounts on specific payment methods improves the overall shopping experience. Customers appreciate the opportunity to save money and feel valued by the merchant, which fosters a positive perception of your brand and encourages repeat purchases.
  5. Customer Loyalty: Payment method discounts can contribute to building customer loyalty. By rewarding customers for using preferred payment methods, you create a sense of appreciation and incentivize them to return to your store in the future.
  6. Streamlined Checkout Process: By promoting specific payment gateways through discounts, you can encourage customers to adopt efficient and secure payment methods. This helps streamline the checkout process, making it faster and more convenient for customers, resulting in a smoother overall shopping experience.
  7. Competitive Advantage: Implementing a payment method discount in WooCommerce sets your store apart from competitors. It showcases your commitment to customer satisfaction and demonstrates that you are willing to go the extra mile to provide value, giving you a competitive edge in the market.
  8. Positive Brand Image: By providing discounts on payment methods, your brand is perceived as customer-centric and focused on delivering value, contributing to a positive brand image and reputation.

What is a Payment Method or Payment Gateway

A payment method, also known as a payment gateway, is a crucial component in conducting online transactions. It refers to the various channels or systems that facilitate the transfer of funds between customers and merchants securely. A payment method serves as the intermediary between the customer’s financial institution and the merchant’s bank account, ensuring that transactions are processed smoothly and securely. Examples of popular payment methods include credit cards, debit cards, digital wallets like PayPal or Apple Pay, bank transfers, and cryptocurrency. Each payment method has its own set of features, advantages, and security protocols, allowing customers to choose their preferred option based on convenience and trust. Merchants need to integrate and support multiple payment methods to cater to a wider range of customer preferences, ultimately enhancing the overall user experience and facilitating successful online transactions.

Which Payment Methods are Available in WooCommerce

WooCommerce, a versatile e-commerce platform, offers a diverse range of payment methods to cater to customers’ preferences. With its extensive integration options, merchants can provide a seamless and secure checkout experience. Some of the popular payment methods available in WooCommerce include:

List of available payment methods

  1. Credit and Debit Cards: Customers can conveniently make payments using major credit cards such as Visa, Mastercard, American Express, and Discover, ensuring broad acceptance.
  2. Digital Wallets: WooCommerce supports widely-used digital wallets like PayPal, Apple Pay, Google Pay, and Amazon Pay. Customers can securely complete transactions using their stored payment information and enjoy a frictionless checkout experience.
  3. Bank Transfers: WooCommerce integrates with payment gateways like Stripe, which allows customers to make payments directly from their bank accounts. Direct Bank Transfer (BACS) and Faster Payments Service (FPS) are also available for secure and reliable bank transfers.
  4. Cash on Delivery (COD): WooCommerce provides the option for customers to pay in cash upon delivery, offering convenience and flexibility.
  5. Cryptocurrency: For merchants embracing digital currencies, WooCommerce integrates with cryptocurrency payment gateways like BitPay or Coinbase Commerce. Customers can make payments using popular cryptocurrencies such as Bitcoin or Ethereum.
  6. Offline Payment Methods: WooCommerce accommodates offline payment methods such as checks or money orders, enabling customers to complete transactions manually.

Additionally, WooCommerce offers integration with other popular payment gateways like Stripe, which allows merchants to accept payments from various credit and debit cards, as well as digital wallets like Apple Pay and Google Pay. By leveraging these diverse payment methods, merchants can cater to a broader customer base and provide a seamless checkout experience, ultimately enhancing customer satisfaction and driving sales.

How to Add a Payment Method in WooCommerce

To add a payment method to WooCommerce, navigate to WooCommerce > Settings > Payments to see all of the available payment methods.

Here you can Enable/Disable the payment methods that you want.

To access a specific payment method settings, you can click on its name or click on the setup button on the right side.

At the bottom of the table, you can discover more payment methods and add them to your website.

Add payment method to WooCommerce

How to Create a Payment Method Discount in WooCommerce?

Because WooCommerce doesn’t have a feature to apply a coupon on payment methods, we are using the Discount Rules and Dynamic Pricing for WooCommerce plugin to create a payment method discount in WooCommerce.

To create a payment method discount in WooCommerce follow the below steps.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Discounts” tab.
  • Click on the Add New button to create a new discount rule.
  • Set a unique name for the rule, e.g. “Paypal discount”. It will be shown as the coupon name.
  • Select the “Discount type” based on your requirements. e.g. “Percentage Discount”.
  • Set a value for the discount. e.g. 20 to provide a 20% discount.
Payment Method Discount in WooCommerce configuration
  • Under “Conditions” add a “Payment method” condition and select the payment methods that will get the discount. Here we selected “Paypal Standard”.
  • Save the rule.
WooCommerce payment method discount conditions

The discount automatically applies to the cart when the user selects a payment method that has a discount.

Because we applied a coupon on Paypal the discount applied to the cart successfully.

Payment method coupon in WooCommerce

Minimum Order Amount Discount

A payment gateway discount in WooCommerce is a valuable incentive provided to customers when they meet a minimum order amount requirement. This discount serves as an encouragement for customers to increase their purchase value, thereby enhancing their overall shopping experience. By offering this discount, businesses not only promote higher transaction volumes but also foster customer loyalty and satisfaction. Such discounts create a win-win situation, allowing customers to enjoy reduced prices while businesses benefit from increased sales and revenue. This mutually beneficial arrangement further strengthens the relationship between businesses and customers, making it a powerful strategy for driving growth and achieving success in the competitive e-commerce landscape.

To create a minimum order amount discount for a specific payment method follow the below steps.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Discounts” tab.
  • Click on the Add New button to create a new discount rule.
  • Set a unique name for the rule, e.g. “Paypal discount”. It will be shown as the coupon name.
  • Select the “Discount type” based on your requirements. e.g. “Price Discount”.
  • Set a value for the discount. e.g. 10 to provide a 10$ discount.
Minimum order amount discount for specific payment gateway in WooCommerce
  • Under “Conditions” add a “Payment method” condition and select the payment methods that will get the discount. Here we selected “Direct Bank Transfer”.
  • Add a “Subtotal excluding tax” or “Subtotal including tax” condition and set its associated values. For example, we set the minimum order amount to 100$.
  • Save the rule.
Payment gateway and minimum order amount discount in WooCommerce configuration

Because the user’s minimum order amount is 100$ and he chose the “Direct Bank Transfer” as a payment gateway he got the discount.

Payment gateway and minimum order amount discount in WooCommerce

Free Shipping for Payment Gateways

Free shipping refers to a promotional offer provided by businesses where the cost of shipping is waived for customers. It is a customer-centric strategy aimed at enhancing the shopping experience and enticing potential buyers. With free shipping, customers can enjoy the convenience of having their purchases delivered directly to their doorstep without incurring any additional shipping charges. This incentive eliminates the financial barrier that shipping fees may pose, making the overall purchase more affordable and attractive. Free shipping is often used as a marketing tool to encourage higher order volumes, boost customer loyalty, and increase conversion rates. By offering this perk, businesses aim to provide added value, convenience, and a seamless shopping experience for their customers, ultimately fostering satisfaction and building stronger relationships.

To provide free shipping for specific payment gateways follow the below steps.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Shipping Methods” tab.
  • Click on the Add New button to create a new shipping method.
  • Set a unique name for the rule, e.g. “Free Shipping”. It will be shown as a shipping method
  • Set “0” for the “Cost
free shipping method config in woocommerce
  • Under “Conditions” add a “Payment method” condition and select the payment methods that will get the discount. e.g. “Paypal Standard, Direct Bank Transfer”.
  • You can add a “subtotal excluding tax” or “subtotal including tax” to check the minimum order amount. (Optional)
  • Save the rule
conditions of free shipping method

Now if you want to not show other shipping methods when free shipping is available follow the below steps.

  • Navigate to the “Woo Pricing & Discounts >> Settings” menu.
  • Under the “General” tab select the “Shipping” section.
  • Set “Hide On Free Shipping” to “Yes”.
  • Save changes.
hide shipping methods when a free shipping is available

Free Shipping is available to the user because he selected the “Direct bank transfer” and the minimum order amount is greater than 100$.

free shipping discount in woocommerce

Shipping Discount for Payment Gateways

A shipping discount refers to a reduction or cost-saving incentive provided by businesses on the shipping fees associated with the delivery of goods or products. It is a promotional strategy aimed at attracting customers and encouraging them to make purchases by offsetting or reducing the expenses related to shipping. A shipping discount can take various forms, such as a percentage off the total shipping cost, a fixed amount deduction, or even free shipping for orders that meet specific criteria. By offering shipping discounts, businesses seek to make their products more affordable and competitive, thereby increasing customer satisfaction and boosting sales. This incentive not only helps customers save money but also enhances the overall value proposition, making the purchasing experience more appealing. Whether it’s through limited-time promotions, membership benefits, or special offers, shipping discounts serve as a powerful tool for businesses to attract and retain customers in a highly competitive marketplace.

Create Shipping Discount for Payment Gateways

To provide a shipping discount on specific payment gateways, we are using the Shipping Discount addon for the Discount Rules and Dynamic Pricing for WooCommerce.

Follow the below steps to create a shipping discount.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Shipping Discounts” tab.
  • Click on the Add New button to create a new shipping discount rule.
  • Set a unique name for the rule, e.g. “Shipping Discount”. It will be shown as the coupon name.
  • Select the “Discount type” based on your requirements. e.g. “Percentage Discount”. It is calculated based on the shipping amount.
  • Set a value for the discount. e.g. 50 to provide a 50% discount.
shipping discount configuration
  • Under “Shipping methods” you can add a specific shipping method by searching it by “type” or by “title”. Or you can leave it empty to apply the discount on all of the available shipping methods. (Optional)
select shipping method in woocommerce
  • Under “Conditions” add a “Payment method” condition and select the payment methods.
  • Save the rule
select payment gateways in woocommerce

As a result, the shipping discount applies to the cart like the below image.

Shipping discount in woocommerce checkout

Provide Free Gift Products

Offering complimentary gift products to customers is an exceptional strategy that can work wonders for online stores. By providing these free gifts, businesses can create a memorable and positive shopping experience that leaves a lasting impression on customers. It serves as a powerful incentive to attract new customers, retain existing ones, and foster brand loyalty. The act of receiving something extra without any additional cost creates a sense of delight and satisfaction. Furthermore, free gift products can also serve as a clever marketing tool, as customers may share their positive experiences with others, generating word-of-mouth promotion and potentially expanding the customer base. Overall, incorporating free gift products into an online store’s strategy can contribute to increased customer engagement, improved brand reputation, and ultimately, enhanced business growth.

To provide a free gift product for a specific payment method, we are using Auto Add Products to Cart for WooCommerce addon.

Follow the below steps to provide a free gift product.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Auto Add Products” tab.
  • Click on the Add New button to create a new free gift product rule.
  • Set a unique name for the rule, e.g. “Free Gift”.
  • Under “Items” add a product and set its quantity.
  • Select “Percentage discount” as a discount type and set 100 to its value.
Free gift product rule
  • Under “Conditions” add a “Payment method” condition and select the payment methods.
  • Save the rule
Free gift product payment gateways

When a customer chooses the selected payment gateways, as a result, he will get a free gift product automatically.

As you can see in the below image, the free gift product is automatically added to the cart.

Auto added product in woocommerce

Product Pricing

Product pricing based on payment gateways is not only an awesome feature but also a strategic advantage for businesses in the increasingly competitive online marketplace. With this functionality, businesses can tailor their pricing strategies to accommodate different payment methods, providing flexibility and convenience to customers while maximizing profitability.

One of the key benefits of pricing based on payment gateways is the ability to account for transaction fees imposed by different payment providers. Various payment gateways charge different fees for processing transactions, and these costs can eat into a business’s profit margins. By adjusting the prices based on the selected payment method, businesses can mitigate the impact of these fees and ensure that they remain financially viable.

Moreover, pricing differentiation based on payment gateways allows businesses to align their pricing with customer preferences and behaviors. Different customers have varying preferences when it comes to payment methods. Some may prefer the convenience of credit cards, while others may opt for digital wallets or bank transfers. By offering lower prices or exclusive discounts for specific payment methods, businesses can incentivize customers to choose the preferred payment gateway, thereby increasing conversion rates and customer satisfaction.

Create Different Prices for each Payment Method

To offer different prices for each payment method you can flow the below steps.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Pricing” tab.
  • Click on the Add New button to create a new free gift product rule.
  • Set a name for the rule, e.g. “Paypal Pricing”.
  • Select “Simple” as the “Mode”.
Create a pricing rule
  • Select discount or fee type.
  • Set a value for the discount or fee.
  • Under “Discounted products”, select specific products or add “All products” to apply storewide pricing.
select products
  • Under “Conditions” add a “Payment method” condition and select the payment gateways.
  • Save the rule.
select payment gateways

When the customer changes the payment gateway to “Direct Bank Transfer” a 10% discount applies to the product price.

payment method pricing in woocommerce

You can create a rule for each payment gateway.

Payment Method Discount in WooCommerce Conclusion

This article explores using various discount types for payment methods to enhance customer satisfaction, boost sales, and optimize pricing models. Strategies discussed include payment gateway coupons, minimum order amount coupons, free shipping discounts, shipping discounts, free gift products, and setting different prices and fees for payment methods. By leveraging these discounts, businesses can gain a competitive edge and achieve success in the dynamic e-commerce landscape.

Please let us know which discount types are you using for payment methods in your store.

Payment Method Discount in WooCommerce FAQ

What are WooCommerce payment methods or payment gateway discounts?

WooCommerce payment method or payment gateway discounts refer to the ability to apply discounts or special offers based on the selected payment method during the checkout process in WooCommerce.

How can I offer a payment method discount in WooCommerce?

You can use Discount Rules and Dynamic Pricing for WooCommerce plugin. The plugin provides various types of discounts and fees on payment methods.

Which payment gateways support discounts in WooCommerce?

WooCommerce supports a wide range of payment gateways, and you can apply discounts and fees on all of them using Discount Rules and Dynamic Pricing for WooCommerce plugin. Some of the popular gateways are PayPal, Stripe, Authorize.Net, and Braintree.

Can I offer different prices based on the selected payment method in WooCommerce?

Yes, you can set different prices for products or services based on the selected payment method in WooCommerce. This flexibility allows you to adjust prices to account for transaction fees or other factors associated with specific payment gateways.

How do payment method discounts affect my customers’ checkout experience?

Payment method discounts may affect the checkout experience for customers by displaying discounted prices or offering special promotions based on the chosen payment method. This can incentivize customers to select a specific payment option.

Can I set minimum order amount requirements for a specific payment method discount in WooCommerce?

Discount Rules and Dynamic Pricing for WooCommerce provides the option to set minimum order amount requirements for payment methods discounts. This functionality ensures that customers meet a specific spending threshold to be eligible for the associated payment method discount.

How can I create coupon codes specifically for payment methods in WooCommerce?

Navigate to the “Woo Pricing & Discounts” menu, then open the “Discounts” tab. Click on the Add New button to create a new WooCommerce discount rule. Set a unique name for the rule, e.g. “Paypal discount”. It will be shown as the coupon name. Select the “Discount type” based on your requirements. e.g. “Price Discount”. Set a value for the discount. e.g. 10 to provide a 10$ discount. Under “Conditions” add a “Peyment method” condition and select the payment gateways that are eligible for this discount. Save the rule.

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User Role Based Pricing for WooCommerce Detailed Guide

WooCommerce user role based pricing

User roles in WordPress and WooCommerce offer the opportunity to personalize and customize pricing for each customer. With role-based pricing, businesses can take advantage of tailored pricing strategies to unlock sales potential and maximize profits. In this article, we will learn how to create WooCommerce user role-based pricing and discounts.

What is a User Role in WordPress?

A user role in WordPress defines the capabilities that each user has within the platform. This includes the tasks that can be done, such as creating posts, editing pages, or managing plugins and themes. WordPress has six pre-defined user roles, including Super Admin, Admin, Editor, Author, Contributor, and Subscriber. Each role has its own set of capabilities, from the most unrestricted (Super Admin) to the most restricted (Subscriber).

How to Create a User Role in WordPress

Creating a user role in WordPress is relatively straightforward. You can read create user roles in WordPress article to add as many user roles as you want. For example, you can create a user role for the wholesale users or etc.

Why to Offer User Role Prices in WooCommerce?

Role-based pricing in WooCommerce allows businesses to tailor their pricing strategies based on the user’s role. This allows businesses to better target their market and offer competitive pricing for each customer. For example, a business may offer discounted prices for large volume orders, or discounts for members of a loyalty program. This level of customization helps businesses to maximize their profits and stay ahead of the competition.

Benefits of Using User Role Prices

User role prices offer businesses a range of advantages. By offering different prices to each user, businesses can target customers more effectively and increase sales. This also allows businesses to boost their customer loyalty, as customers can get discounts for being loyal customers. Furthermore, businesses can use user role pricing to create loyalty programs and reward customers for their loyalty.

1. The Art of Tailored Pricing

Role-based pricing enables businesses to tailor their pricing strategies to each customer. This allows businesses to segment their market and offer more competitive prices, as well as target specific customers with tailored promotions and discounts. With tailored pricing, businesses can ensure that each customer receives the best possible offer.

2. Unlocking Sales Potential

By offering tailored pricing, businesses can unlock their sales potential and increase their profits. Customers are more likely to purchase when they feel that they are getting a good deal, so businesses can attract more customers with competitive pricing. In addition, businesses can target specific customers with tailored promotions and discounts, which can further boost sales.

3. Personalize Your WooCommerce Store

Customized pricing allows businesses to personalize their WooCommerce store. By tailoring the price for each customer, businesses can further engage customers and create a more personalized shopping experience. This can help businesses create a stronger connection with their customers and increase customer loyalty.

4. Maximizing Profit with Customized Pricing

Customized pricing also allows businesses to maximize their profits. By offering different prices for each customer, businesses can attract more customers and increase their sales. This also allows businesses to boost their customer loyalty, as customers can get discounts for being loyal customers.

5. Unleashing the Power of Individualization

WooCommerce user role-based pricing enables businesses to personalize their pricing strategies and better target their market. This can help businesses increase their profits, boost customer loyalty, and create a stronger connection with their customers. With tailored pricing, businesses can unlock their sales potential and unleash the power of individualization.

6. Adapting Pricing Strategies for Different Roles

Once the user roles are set up, businesses can adapt their pricing strategies for each role. This allows businesses to target specific customers and offer discounts or promotions that are tailored to their needs. For example, businesses can offer discounts for large orders or loyalty program members, or offer special discounts for certain user roles.

How to Customize Pricing for Each Customer

Customizing pricing for each customer requires a few steps. First, businesses must create custom user roles in WordPress. They can then assign the appropriate role to each customer based on their needs. Finally, businesses must set up the custom prices for each user role using the Discount Rules and Dynamic Pricing for WooCommerce plugin.

Store Wide Discounts for Specific User Roles

Store-wide discounts for specific user roles are a great way to reward loyal customers and encourage them to continue shopping with your business. By offering discounts to specific user roles, such as VIP members or frequent shoppers, you can create a sense of exclusivity and build customer loyalty. These discounts can be applied to all products in the store, providing an added incentive for customers to make a purchase. This strategy not only increases customer satisfaction but also drives sales and promotes customer retention. By tailoring discounts to specific user roles, businesses can effectively target their marketing efforts and enhance the overall shopping experience for their customers.

Store-wide discounts can be done in simple steps with the Discount Rules and Dynamic Pricing for WooCommerce plugin.

One example of store-wide discounts is applying a 10% discount on the cart when the cart subtotal is greater or equal to a specific value e.g. ‘200$”. With this type of discount, you’ll encourage specific customers to spend at least an amount on your store.

To create a store-wide discount or WooCommerce user role-based pricing follow the below steps.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Discounts” tab.
  • Click on the Add New button to create a new WooCommerce discount rule.
  • Set a unique name for the rule, e.g. “Discount”. It will be shown as the coupon name.
  • Select the “Discount type” based on your requirements. We selected “Percentage Discount”.
  • Set a value for the discount. We set a 10 as the value to provide a 10% discount.
storewide discount setup
  • Add a “Roles” condition to the rule and select the roles that will get the discount. We used the “wholesale” user role.
  • Add a “Subtotal” condition to the rule and set a value for it. You can use a “Subtotal including tax”, “Subtotal excluding tax”, “Subtotal of specific products in cart”, “Subtotal of specific categories in cart”, etc.
  • Save the rule.
storewide discount conditions

It is done. Now if a “wholesale” user spends at least 200$ in the store, he will get a 10% discount in the cart.

Encourage Wholesalers to Buy More Items

In order to boost sales and promote growth, it is essential to encourage wholesalers to buy more items. By offering incentives such as bulk discounts, flexible payment terms, and exclusive deals, wholesalers are more likely to increase their purchase quantities. Additionally, fostering strong relationships with wholesalers through personalized communication and exceptional customer service can also motivate them to buy more. By providing them with detailed information about the benefits and profitability of purchasing higher quantities, wholesalers can be motivated to expand their orders, resulting in increased revenue and a strengthened market presence.

1. Offer Buy More Items for Wholesalers

For example, you can have this promotion. Our company is excited to offer a special promotion exclusively for wholesalers. With our “Buy More Items” deal, wholesalers can now enjoy even greater savings and benefits. By purchasing a larger quantity of items, wholesalers can unlock exclusive discounts and incentives, maximizing their profit margins and business growth. This promotion not only provides wholesalers with the opportunity to increase their inventory but also enables them to offer a wider range of products to their own customers. With our “Buy More Items” offer, we aim to support our valued wholesalers in expanding their businesses while providing them with the best deals and opportunities in the market.

To create a buy more items promotion in WooCommerce, follow the below steps.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Discounts” tab.
  • Click on the Add New button to create a new WooCommerce discount rule.
  • Set a unique name for the rule, e.g. “More items”. It will be shown as the coupon name.
  • Select the “Discount type” based on your requirements. We selected “Price Discount”.
  • Set a value for the discount. We set a 20 as the value to provide a 20$ discount.
WooCommerce user role based pricing setup
  • Add a “Roles” condition to the rule and select the roles that will get the discount. We used the “wholesale” user role.
  • Add a “Number of cart items” condition and set a value for it. We used the number of items greater or equal to 10.
User role conditions

Now if a wholesale user role has at least 10 items in the cart, he will get a 20$ discount.

WooCommerce user role based pricing 10 items in cart

2. Offer Bulk Discounts or Quantity Discounts for Wholesalers

When catering to wholesale users, one effective strategy is to provide them with various incentives, such as bulk discounts or quantity discounts, which can be applied to specific products or specific categories. By offering such discounts, you can encourage wholesale buyers to purchase larger quantities or place larger orders, resulting in increased sales and revenue for your business.

Bulk discounts are an advantageous option to offer as they allow wholesale users to enjoy reduced pricing based on the quantity of products they purchase. This approach not only benefits the customers by providing them with cost savings, but it also benefits your business by promoting higher sales volumes and creating customer loyalty. Wholesale buyers are more likely to continue purchasing from your company if they perceive your prices to be competitive and favorable.

Moreover, you can extend quantity discounts to specific products or categories, tailoring your offerings to meet the unique needs and preferences of your wholesale customers. This customization enables you to target certain product lines or categories that are in high demand or align with your wholesale buyers’ specific requirements. By providing discounts on these selected items, you effectively entice wholesale users to purchase more of those products, translating into enhanced profitability for your business.

To create a quantity-based discount for user roles in WooCommerce, you can simply follow the below steps.

  • Navigate to the “Woo Pricing & Discounts” menu, then open the “Pricing” tab.
  • Click on the Add New button to create a new WooCommerce pricing rule.
  • Set a name for the rule, e.g. “WooCommerce Wholesale Discount”.
  • Select “Bulk” for the “Mode”.
  • Select “Quantity based on” value based on your requirements. We used “Cart line item” to calculate quantities separately for each cart line item.
quantity discount setup for user roles in woocommerce
  • Specify discounts for tiers and ranges. You can set “percentage, price, fixed price” discounts to ranges.
  • Under the “Discounted Products” section you can select “all products” or select “specific products” or “categories” to apply this pricing to them. We used “all products” to apply this pricing on all of the store’s products.
Quantity ranges configuration
  • You can also create WooCommerce wholesale discounts for products by selecting specific products like the below image. We didn’t select specific products in this rule and just selected “All products”.
Select specific products
  • Under “Conditions” add a new condition and select “Role” for the condition type.
  • Now select the user role, that you created in step 1. We selected the “wholesale” user role.
Select wholesale user role
  • Click on the save button to save the rule.

Now if a wholesale user visits a product that has a bulk discount. The quantity table will be shown on the product page like the below image.

The quantity table has a live price feature that shows the selected quantity price when the quantity changes.

Quantity discount for user roles in woocommerce

When the product is added to the cart, the discount applies to the product automatically.

wholesalers quantity based discount in woocommerce

3. Offer BOGO Deals for User Roles

Offering BOGO (Buy One Get One) deals for different user roles is a great way to incentivize and reward loyal customers. By providing special offers exclusively to specific user roles, businesses can create a sense of exclusivity and make customers feel valued. BOGO deals can encourage customers to make repeat purchases and also motivate them to upgrade their user roles to avail these exciting offers. This strategy not only increases customer satisfaction and engagement but also helps businesses to build a strong and loyal customer base.

BOGO deals have some variations like “Buy One Get One Free“, “Buy 2 Get One Free“, “Buy 3 Get One Free” etc.

Offer Shipping Discount

As a way to attract and retain customers, businesses often offer shipping discounts to incentivize purchases. By providing a shipping discount, customers are more likely to complete their purchase as it reduces the overall cost of their order, making it more affordable and appealing. This strategy not only encourages customers to make more frequent purchases but also helps businesses stand out from competitors who may not offer such incentives. Additionally, offering shipping discounts can help businesses build brand loyalty and trust, as customers appreciate the added value and convenience provided. Overall, implementing a shipping discount is an effective marketing technique that benefits both businesses and their customers.

You can read the shipping discount article to offer one.

Create Campaigns and specialize WooCommerce user role based pricing

To effectively entice user roles to make more purchases from your store, consider implementing compelling campaigns such as offering exclusive gift products or distributing personalized URL coupons.

1. Offer Gift Products

Offering gift products is a great way for businesses to generate additional revenue and attract new customers. By creating a range of gift items, businesses can tap into the lucrative market of gift-giving occasions such as birthdays, anniversaries, weddings, and holidays. These products can range from personalized items like engraved jewelry or custom-made photo frames to more generic options like scented candles or gourmet gift baskets. By offering gift products, businesses can provide their customers with convenient and thoughtful options for their gifting needs, while also increasing brand visibility and customer loyalty. Furthermore, with the option to offer customization or personalization, businesses can create unique and memorable gifts that stand out from the competition.

To offer a gift product for a user role you can read the auto add products to the cart article. Also, you can provide gift products with packages or product bundles in WooCommerce.

2. URL Coupons to enhance WooCommerce user role based pricing

You can create URL Coupons that auto-add products and discounts to the cart just with a click. When a customer visits the URL, products and discounts automatically apply to the cart.

After creating a URL coupon you can send it via email or share it on social media.

Conclusion

User role prices in WooCommerce offer businesses the unique and valuable opportunity to personalize their pricing strategies based on specific customer roles. This capability allows businesses to effectively segment their customer base and tailor their pricing to different customer groups, such as wholesale buyers, loyal customers, or VIP members.

By implementing WooCommerce role-based pricing, businesses can maximize their profits by strategically adjusting prices for specific user roles. This means they can reward loyal customers with exclusive discounts, offer competitive rates to wholesale buyers, or provide special privileges and incentives to VIP members.

In conclusion, WooCommerce user role based pricing empowers businesses to revolutionize their pricing strategies. By leveraging the power of individualization and customization, businesses can optimize their profits, enhance customer targeting, and create a more engaging and personalized shopping experience. This invaluable tool is essential for businesses looking to stay competitive and thrive in today’s dynamic market landscape.

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Create a Buy 3 Get 1 Free Deal for Woocommerce

WooCommerce buy 3 get 1 free deals

In the competitive world of e-commerce, it’s crucial for businesses to stay ahead of the curve by offering enticing deals and promotions. One of the most popular strategies to attract customers and drive sales is the Buy 3 Get 1 Free deal. With WooCommerce, a leading e-commerce platform, businesses can effortlessly create and implement this irresistible offer. In this article, we will explore what a WooCommerce Buy 3 Get 1 Free deal is, how it can help you dominate the market, how it can level up your sales, and ultimately, how it can win over shoppers and boost your overall revenue.

What is a WooCommerce Buy 3 Get 1 Free Deal

A WooCommerce Buy 3 Get 1 Free deal is a marketing strategy that encourages customers to purchase more items by offering a free product when they buy a specific quantity. This deal is a win-win situation for both businesses and customers. Customers get an extra product for free, while businesses benefit from increased sales and customer loyalty. With WooCommerce, setting up this deal is a breeze. Simply create a coupon code or configure a promotion, and you’re ready to go!

Why and When to Offer BOGO Deals in WooCommerce?

BOGO deals, also known as Buy One Get One, are a popular promotional strategy in WooCommerce that can help increase sales and attract new customers. Offering BOGO deals can be beneficial for a variety of reasons. Firstly, it helps to clear out excess inventory and move slow-selling products by incentivizing customers to make a purchase. Additionally, BOGO deals create a sense of urgency and excitement, encouraging customers to take advantage of the offer while it lasts. Furthermore, BOGO deals are an effective way to reward loyal customers and build brand loyalty. Timing is crucial when offering BOGO deals, as they can be particularly effective during holiday seasons, special events, or when launching new products. Ultimately, by strategically implementing BOGO deals in WooCommerce, businesses can drive sales, increase customer engagement, and ultimately boost their bottom line.

Dominate the Market: WooCommerce’s Buy 3 Get 1 Free

In a saturated market, businesses are constantly seeking innovative ways to stand out. With WooCommerce’s Buy 3 Get 1 Free deal, you can easily dominate the market and leave your competitors in the dust. This deal creates a sense of urgency and FOMO (Fear Of Missing Out) among customers, compelling them to take advantage of the offer before it expires. As a result, your sales will skyrocket, and your brand will gain recognition for offering irresistible deals. By using this strategy, you can position yourself as a market leader and attract a loyal customer base.

Level Up Your Sales: Introducing Buy 3 Get 1 Free Deal

If you’re looking to boost your sales and increase your revenue, introducing a Buy 3 Get 1 Free deal on your WooCommerce store is a game-changer. This deal not only entices customers to purchase more items but also encourages them to explore other products in your inventory. By strategically selecting the products for this offer, you can cross-promote and upsell, leading to higher average order values. Additionally, by offering a free product, you create a sense of delight and satisfaction among customers, enhancing their overall shopping experience and increasing the likelihood of repeat purchases.

How to Create Buy 3 Get 1 Free Deal in WooCommerce

To create a “Buy 3 Get 1 Free” which is a variation of BOGO deals, we are using the “Discount Rules and Dynamic Pricing for WooCommerce” plugin. With this plugin you can create any variation of BOGO coupons like “BOGO deal“, “Buy 2 Get 1 Free“, “Buy 2 Get 1 Half”, “Buy 3 Get 1 Free”, “Buy 3 Get 1 Half” and more.

After installing the plugin, to create a “Buy 3 Get 1 Free” deal in WooCommerce, you can follow a few simple steps. First, go to your WordPress dashboard and navigate to the “Woo Pricing & Discounts” menu. From there open the “Pricing” tab and click on the “Add New” button and follow the below steps.

  • Set a name for the rule, e.g. “WooCommerce Buy Three Get One Free”.
  • Select “Purchase x Receive y – same products” for the “Mode”.
  • Set “Quantity based on” to the “Single Product”.
Buy Three Get 1 Free deal config
  • Set a message for the deal. This message will show on the product page.
  • Configure purchase rule with values, purchase: 3, Receive: 1, Discount type: “Percentage discount”, Discount: 100
Rule config
  • Under the Discount Products, use “products in list” and then select a product that you would like to offer it.
Select products for the deal
  • Save the rule. The entire rule will be like the below image.
BOGO deal configuration

Now, open the product page and add 3 quantities of the product to the cart. The free product will be auto added to the cart.

Buy 3 Get 1 Free deal for WooCommerce

As you can see at the below image, the free product automatically added to the cart.

Create Buy 3 Get 1 Free Deal for WooCommerce

In the above rule, we created a Buy 3 Get 1 Free deal. In other words user buys 3 quantities and get 1 quantity for free. If you want to create buy 2 get 1 free deal in WooCommerce, you can read Buy Two Get One Free deal article. Also, we have an article for Buy One Get One or BOGO deals in WooCommerce.

How to Create Buy 3 Get 1 Half Deal in WooCommerce

Buy 3 Get 1 Half Deals” offer an enticing opportunity for customers to maximize their savings while purchasing multiple items. This promotion allows customers to buy three items at their regular price and receive the fourth item at a discounted rate of 50%. Whether it’s clothes, electronics, or household items, this deal encourages customers to stock up on their favorite products without breaking the bank. It not only saves money but also provides the chance to try out new products or gift them to loved ones. With this attractive promotion, customers can enjoy the thrill of shopping while benefiting from significant savings.

To create a Buy 3 Get 1 Half Deal in WooCommerce, you can follow the below steps.

Note: In this rule we apply the “Buy 3 Get 1 deal in WooCommerce” to the categories. But you can configure it to a specific product too.

  • Set a name for the rule, e.g. “WooCommerce Buy Three Get One Half”.
  • Select “Purchase x Receive y – same products” for the “Mode”.
  • Set “Quantity based on” to the “Sum of all products quantities”.
  • Set a message for the deal, for example, “Buy 3 Get 1 half”.
  • Configure the purchase rule like Purchase: 3, Receive: 1, Discount Type: Percentage discount, Discount: 50
  • Add “categories in list” and select the category that you want to offer this discount on it.
Buy 3 Get 1 half deal

Now try to add 4 quantities of the specified category to the cart to see the result.

Here we added 4 t-shirts to the cart and the cheapest item discounted to half a price.

WooCommerce buy 3 get 1 half deal

Boost Conversions with Irresistible WooCommerce Offers

In the competitive world of e-commerce, conversion rates play a pivotal role in the success of any business. With WooCommerce’s Buy 3 Get 1 Free deal, you can significantly boost your conversions. By offering an irresistible deal, you create a sense of urgency and excitement among potential customers, compelling them to complete their purchase. The psychology behind this offer is simple: customers feel like they are getting more value for their money, making it harder for them to resist making a purchase. As a result, your conversion rates will soar, and your revenue will see a substantial increase.

Win Over Shoppers: Boost Sales with WooCommerce’s Deal

In today’s digital era, shoppers are constantly bombarded with countless options and deals. To win them over and boost your sales, you need to offer something truly irresistible. WooCommerce’s Buy 3 Get 1 Free deal is precisely what you need to stand out from the crowd and win the hearts of shoppers. This deal not only offers an extra product for free, but it also creates a sense of appreciation and loyalty among customers. By providing them with exceptional value and a memorable shopping experience, you can establish long-lasting relationships and turn one-time customers into brand advocates. With WooCommerce’s Buy 3 Get 1 Free deal, your business will thrive, and your sales will reach new heights.

Add Sale Badges

If you want to create eye-catching sale badges for your pricing rules, read these articles :

Conclusion

In the ever-evolving world of e-commerce, it’s essential for businesses to stay ahead of the competition. By implementing a Buy 3 Get 1 Free deal with WooCommerce, you can dominate the market, level up your sales, and win over shoppers. This irresistible offer not only boosts conversions but also enhances the overall shopping experience for customers. So why wait? Start creating your Buy 3 Get 1 Free deal today, and watch your sales soar to new heights with WooCommerce.