The WooCommerce Product Bundles plugin is a powerful and easy way to increase your online store’s sales and revenue. Instead of selling products one by one, you can group related items together and offer them at a special discounted price. Customers love getting a better deal when buying multiple products, and this strategy naturally encourages them to purchase more in a single order. By creating attractive bundles, you not only improve the shopping experience but also increase your average order value and overall profitability.
Benefits of using WooCommerce Product Bundles
One of the biggest advantages of using WooCommerce Product Bundles is that it encourages customers to purchase multiple products in a single order. When shoppers see a bundle offered at a discounted price, they are more likely to choose the deal instead of buying items separately at full price. This naturally increases your sales revenue and helps grow your average order value.
Another important benefit is flexibility. You can create custom bundles that match your customers’ needs and shopping behavior. Choose exactly which products to include, combine related or complementary items, and set the discount amount for each bundle. This gives you full control over your pricing strategy while allowing you to design offers that are both attractive to customers and profitable for your store.
Here we introduce some examples of using WooCommerce Product Bundle to increase your sales:
Offer discounts
To motivate customers to purchase a bundle, always provide a clear discount or special price compared to buying each product separately. Shoppers are more likely to choose a bundle when they can easily see the savings. You can also increase the appeal by offering free shipping on bundle purchases. These added incentives make the offer more attractive and encourage customers to complete their purchase.
Cross-Sell Bundles:
Create bundles that include complementary products customers commonly purchase together. This strategy makes shopping easier and increases the likelihood of larger orders. For example, if you sell skincare products, you can offer a bundle that includes a moisturizer, serum, and face wash. By grouping related items into one convenient package, you improve the customer experience while boosting your overall sales.
Seasonal Packages
Create product bundles around special seasons, holidays, or major sales events to make your offers feel timely and irresistible. Seasonal bundles simplify the buying process by giving customers everything they need in one complete package.
For example, launch a limited-time PlayStation 5 Bundle that includes the console, an extra DualSense controller, a top-selling game, and a gaming headset—all at a special holiday price. Instead of purchasing each item separately, customers get a complete gaming setup in one click while saving money.
These exclusive, limited-time bundles create urgency, increase perceived value, and encourage faster purchasing decisions. When customers feel they’re getting a full experience at a better price—and only for a short time—they’re far more likely to complete their purchase and spend more.
Highlight savings
Always make the savings clear and impossible to miss. When customers instantly see how much they’re saving by choosing a bundle, the offer becomes far more persuasive.
Display the original total price and the discounted bundle price side by side so shoppers can easily compare the difference. Showing the exact amount or percentage saved increases the perceived value of the deal and builds trust. When the benefit is visible at a glance, customers are more confident in their purchase decision and more likely to complete the order.
Gift bundle
Create ready-to-purchase gift bundles that customers can quickly buy and give without extra effort. Pre-packaged gift sets save time, reduce decision stress, and make the shopping experience smoother—especially during special occasions.
For example, you can design themed gift bundles for Valentine’s Day that include complementary products beautifully packaged together. Whether it’s chocolates, perfumes, accessories, or personalized items, presenting them as a complete gift solution increases perceived value and encourages customers to choose the bundle instead of buying individual products separately.
Understand your customers
Before creating product bundles, take time to truly understand your customers and what they actually want. Successful bundles are not random combinations—they are built around real buying behavior and customer needs.
Analyze purchase history, search trends, and customer feedback to discover which products are frequently bought together. Look for patterns in behavior and identify your best-selling or complementary items. When your bundles are based on real data instead of guesswork, they feel more relevant, more valuable, and far more likely to convert.
Clearance Bundles
WooCommerce Product Bundles are a smart way to move slow-selling or overstocked items without relying on heavy discounts alone. Instead of promoting these products individually, combine them with popular or best-selling items to increase their visibility and perceived value.
By pairing a slower-moving product with something customers already want, you make the bundle more attractive and reduce hesitation. This strategy helps clear inventory, improve cash flow, and introduce customers to products they might not have purchased on their own—all while maintaining a strong overall offer.
customer loyalty
Offering bundled discounts is more than just a pricing strategy—it’s a way to build long-term relationships with your customers. When shoppers see that they’re getting better value through thoughtfully created bundles, they feel appreciated and rewarded for choosing your store.
Consistently providing attractive bundle offers shows that you care about delivering real savings and meaningful deals. Over time, this builds trust, strengthens customer loyalty, and increases the likelihood of repeat purchases.
Some other examples that you can create with the Easy WooCommerce Product Bundles plugin to boost sales:
- Create Simple to Advanced Product Bundles
- Create Composite Products
- Create Product Bundle with Variations
- Mix-and-Match products bundle
- Create Custom Bundles with Categories
Overall, WooCommerce Product bundle is a powerful and modern tool with many features that allow you to create and manage products in your online store, helping you sell products more comfortably, effectively and efficiently to increase your income.
Articles
To delve deeper into the realm of Product Bundle plugin and their applications, we invite you to explore the array of informative resources we’ve compiled in the list below. These resources promise to expand your understanding and proficiency in leveraging the potential of this plugin to the fullest:
- WooCommerce Product Bundles Free Plugin
- Create Assembled Products in WooCommerce(2024)
- How to Create WooCommerce Combo Offers (2024)
- WooCommerce Product Bundle with Variations (Free Plugin)
- WooCommerce Mix and Match Free Plugin
- Create Custom Bundles with Categories in WooCommerce Product Bundle Plugin
- How to Create WooCommerce Composite Products?
- WooCommerce Product Bundle: How to Create Dynamic and Flexible Bundles
- Gift a Product in WooCommerce with Product Bundles
- How to translate WooCommerce product bundle