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How to Create Discounts for Product Variations in WooCommerce? (2021 Tutorial)

How to Create Discounts for Product Variations in WooCommerce

Variable products are a product type in WooCommerce that lets you offer a set of variations on a product, with control over prices, stock, image, and more for each variation. They can be used for a product like a shirt, where you can offer a large, medium and small and in different colors. Learn about how to create discounts for product variations in WooCommerce in this guide step by step.

How to Create a WooCommerce Variable Product?

Lets follow the below steps to create a variable product in WooCommerce.

Step 1: Set the product type

To add a variable product, create a new product or edit an existing one.

  1. Go to: WooCommerce > Products.
  2. Select the Add Product button or Edit an existing product. The Product Data displays.
  3. Select Variable product from the Product Data dropdown.
Create a Variable Product in WooCommerce
Create a Variable Product in WooCommerce

Step 2: Add Attributes to Use for Variations

In the Attributes section, add attributes before creating variations — use global attributes that are site-wide or define custom ones specific to a product.

Global Attributes

To use a global attribute follow the below steps:

  1. Create global attributes.
  2. Select one from the dropdown and click Add.
  3. Choose Select all to add all attributes to the variable product (if applicable).
  4. Enable the Used for variations checkbox to tell WooCommerce it’s for your variations.
  5. Click Save attributes.
Adding a global attribute
Adding a global attribute
Adding global attribute values
Adding global attribute values

Custom Attributes

To add a new attribute specific to this product follow the below steps:

  1. Select Custom product attribute and click Add.
  2. Name the attribute (e.g., Size).
  3. Set values separated by a vertical pipe, | (e.g., Small | Medium | Large).
  4. Enable the Used for variations checkbox.
  5. Click Save attributes.
Adding a custom attribute
Adding a custom attribute
Adding custom attribute values
Adding custom attribute values

Step 3: Add Variations

To add a variation, go to the Variations section in the Product Data meta box.

Manually Add a Variation

  1. Select Add variation from the dropdown menu, and select Go.
    Add a variation
  2. Select attributes for your variation. To change additional data, click the triangle icon to expand the variation.
    Add variation step 2
  3. Edit any available data. The only required field is Regular Price.
  4. Click Save changes.

Creating all possible Variations

Select Create variations from all attributes to have WooCommerce create every possible combination of variations and click Go:

Create all possible variations
Create all possible variations

It will create a new variation for each and every possible combination of variation attributes (max 50 per run). If you have more possible combinations you can run it again.

If you have two attributes – color (with values blue and green) and size (with values large and small) it creates the following variations:

  • Large Blue
  • Large Green
  • Small Blue
  • Small Green

How to Setup WooCommerce Product Variations Discount?

The “Discount Rules and Dynamic Pricing for WooCommerce” plugin can create discounts for product variations in WooCommerce easily. This plugin is the best plugin for discounts and has powerful features to apply different prices for product variations in WooCommerce. You can download the Discount Rules and Dynamic Pricing for WooCommerce plugin free version from the WordPress store but we recommend using its pro version which has the most features to create discounts and pricing rules.

WooCommerce Discount based on Specific Product Variation

You can apply discounts such as percentage discounts, simple discounts, bulk discounts, BOGO discounts, tiered discounts, cart discounts and etc on a specific WooCommerce product variation.

How to Create a Percentage Discount for a Product Variation in WooCommerce?

Time needed: 10 minutes.

In this section of the article we will learn about how to create a percentage discount for a product variation in WooCommerce.

  1. Create a discount/pricing rule

    After installing the Discount Rules and Dynamic Pricing for WooCommerce plugin try to add a new pricing rule like the below image. In this how-to, we will create a 40% percent discount for a specific WooCommerce product variation.
    1. First, navigate to Woo Pricing & Discounts Menu.
    2. Then open the Pricing tab.
    3. Click on the Add New button to create a new WooCommerce pricing rule.Create a WooCommerce Pricing Rule

  2. Create a pricing rule like the below image and click on the save button to save the rule.

    percentage discount rule for WooCommerce product variation

  3. Check the percentage discount for a WooCommerce product variation

    After saving the percentage discount for a WooCommerce product variation, the discount will appear for the variation like the below images.Percentage discount for WooCommerce product variation

  4. Percentage discount for a WooCommerce product variation inside the cart

    Add the product variation to the cart and check the applied discount on it like the below image.Percentage discount for WooCommerce product variation

WooCommerce Product Variation Discount on Specific Attributes

It is possible to create a WooCommerce product variation discount based on specific attributes. After creating a discount based on a specific attribute all of the products that have the selected attribute will be discounted.

Example: Creating a 2$ discount on the large size attribute.

Step 1: Create a WooCommerce product variation discount rule based on specific attribute

We will create a discount rule that will set 2$ discount on the large size attribute. Lets create a rule like the attached image.

WooCommerce product variation discount rule based on specific attribute
WooCommerce product variation discount rule based on specific attribute

Step 2: Check WooCommerce product variation discount based on specific attribute

Now add some products that have that specific product to the cart. We will add products that have the size: large attribute.

How to Create Discounts for Product Variations in WooCommerce
WooCommerce product variation discount on specific attribute

Bulk Discount for WooCommerce Product Variation

In this example, we will create a WooCommerce bulk discount for a specific variation of WooCommerce variable product. A bulk discount for WooCommerce will change a product price based on the quantity selected by the user.

Example:

  • Buy 2 – 4 quantities and get a 2$ discount on the specific variation
  • buy 5 – 8 quantities and get a 3$ discount on the specific variation
  • Buy 9 or more and get a 5$ discount on the specific variation

Step 1: Create a bulk discount for WooCommerce product variation

Create a bulk pricing rule for WooCommerce variable product specific variation like the below image.

Bulk discount rule for WooCommerce product variation
Bulk discount rule for WooCommerce product variation

Step 2: Check the bulk discount for WooCommerce variable product

After creating a bulk discount rule the WooCommerce variable product variation, open the product page and add some quantities of it to the cart to check the discount.

How to Create Discounts for Product Variations in WooCommerce - quantity table
WooCommerce product variation bulk discount
How to Create Discounts for Product Variations in WooCommerce - bulk discount
WooCommerce product variation bulk discount inside cart

BOGO Discount for WooCommerce Product Variation

BOGO discounts are a good way to increase sales and we are going to create a BOGO deal for WooCommerce product variation. In this scenario, we will give a free product variation when the customer purchase it, in other words, it is BUY 1 GET 1 Free deal. You can view a detailed article about BOGO deals here.

Step 1: Create a WooCommerce product variation BOGO deal

We need to create a Buy 1 Get 1 free deal in WooCommerce. We use the Discount Rules and Dynamic Pricing for WooCommerce plugin to create a BOGO deal for WooCommerce product variation like the below image.

BOGO discount rule for WooCommerce product variation
WooCommerce product variation BOGO deal

Step 2: Check WooCommerce product variation BOGO deal

After creating a BOGO discount rule for WooCommerce product variation, we can go to the product variation page and add 1 quantity of it to the cart then the plugin will automatically add 1 another free quantity to the cart. Please make sure that auto-add free products is enabled in the plugin settings and you can learn how to enable it in the BOGO deals article.

How to Create Discounts for Product Variations in WooCommerce - BOGO deal
WooCommerce product variation BOGO deal
How to Create Discounts for Product Variations in WooCommerce - BOGO discount
WooCommerce product variation BOGO deal inside cart

WooCommerce Product Variation Coupon Discount

Apply an automatic coupon to the cart when a specific WooCommerce product variation in the cart. In this example, we will create an automatic WooCommerce coupon that will add a price discount to the cart when a specific WooCommerce product variation is added to the cart.

Before going to create a coupon for WooCommerce product variation, make sure that WooCommerce coupons are enabled in the WooCommerce settigns.

  • Go to the WooCommerce settings page on your site admin.
  • In the “General” tab of the WooCommerce settings page, there is “Enable coupons” and you can enable it and save the settings.

After enabling WooCommerce coupons from the WooCommerce settings page follow the below steps to create a cart discount for WooCommerce product variation.

Step 1: Create a WooCommerce coupon discount for WooCommerce product variation

We will create a WooCommerce coupon discount which applies automatically to the cart when a specific product variation is in the cart. Lets create a cart discount rule like the below images.

Creating cart discounts
Creating WooCommerce cart discounts
WooCommerce product variation cart discount rule
WooCommerce product variation cart discount rule

Step 2: Check the WooCommerce product variation coupon discount

Add the WooCommerce product variation that you selected in rule to the cart. Now you will see a cart coupon discount like the below image.

How to Create Discounts for Product Variations in WooCommerce
WooCommerce product variation coupon discount

Conclusion

In this article, we learned about the WooCommerce variable products and created discounts for WooCommerce product variation. We introduced some types of discounts in this how to create discounts for product variations in WooCommerce article while there is more type of discounts with conditions and you can think about it and create them with the Discount Rules and Dynamic Pricing for WooCommerce plugin. We hope that this article will be useful for you and use it in your WooCommerce store.

How to Create Discounts for Product Variations in WooCommerce FAQs

What is WooCommerce variable product?

Variable products are a product type in WooCommerce that lets you offer a set of variations on a product, with control over prices, stock, image, and more for each variation. They can be used for a product like a shirt, where you can offer a large, medium and small and in different colors.

What is WooCommerce product variation?

WooCommerce product variation is a way to sell variants of a product. When a product has different variations you can create a variable product and add variants as variation product to the variable product and sell them. For example, a t-shirt product that has large, medium, small sizes, you can define the t-shirt as a variable product and different sizes like large, medium, small as its variations.

How do I add a discount to a product variation in WooCommerce?

In this article we learned about How to Create Discounts for Product Variations in WooCommerce and you can read this article to create discounts for a product variation in WooCommerce.

How to display the variation price in WooCommerce?

In this article we learned about how to create a variable product and its variations. When creating a variation product there are regular price and sale price fields and you can use these fields to set a price for a WooCommerce product variation.

Which discount types can be applied to a WooCommerce product variation?

You can apply discounts like the below list to a WooCommerce product variation.
1. WooCommerce discount based on specific product variation
2. WooCommerce product variation discount on specific attributes
3. Bulk Discount for WooCommerce Product Variation
4. BOGO Discount for WooCommerce Product Variation
5. WooCommerce product variation coupon discount
6. WooCommerce product variation discount based on cart subtotal
7. WooCommerce product variation discount based on the payment method
8 WooCommerce product variation discount based on the shipping method

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